Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

By: Build and grow your online store with expert insights on ecommerce marketing tech AI and entrepreneurship.
  • Summary

  • Want to be a smarter online seller? This marketing podcast empowers you to build a profitable online business that excites you.


    The goal of every episode is to uplevel you as an online merchant and business owner, taking your marketing strategy and online sales to the next level.


    Each week, host and digital marketing veteran Claus Lauter interviews world-class e-commerce experts, founders, and marketers. They share their stories, tips, tactics, and strategies on how to build a successful Direct-to-Consumer (DTC) brand.


    We discuss e-commerce, digital marketing, technology, AI, and entrepreneurial strategies.


    Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own business as a founder, this podcast is for you.


    With over 350 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast.


    Some examples:

    ✨ Mastering paid ads (Meta/Google), social media marketing, email marketing
    ✨ Selecting the best apps & marketing tech for your needs
    ✨ Optimizing your store for higher conversion rates
    ✨ Scaling your ecommerce business with minimum effort
    ✨ Improving productivity and profitability
    ✨ New Shopify apps, dropshipping and more


    🎧 Short episodes, ideal for listening on the go. New episodes are released twice a week.


    ⭐ Subscribe now to join the community of successful online sellers. Please follow, rate, and review the podcast if you enjoy it.


    📬 Join the newsletter to get weekly insights for free: https://newsletter.ecommercecoffeebreak.com/


    🙏 Guest Requests & Listener Questions
    https://ecommercecoffeebreak.com/contact/


    🎧 Podcast starter playlists: https://ecommercecoffeebreak.com/playlists


    -----
    Follow us for: Acquisition, AI, AI Marketing, Artificial intelligence, Business Growth Strategies, Business Operations, Conversion, Conversion Rate Optimization, Copywriting, CRO, D2C, DTC, Data Analytics, Digital Marketing Strategies, Direct-to-consumer Marketing, Dropshipping, Ecommerce Logistics, Ecommerce News, Ecommerce Podcast, Ecommerce Trends, Email Marketing, Entrepreneurship, Founder, Make Money Online, Marketing Automation, Marketing Technology (Martech), Martech Solutions, Online Seller, Online Marketing, Online Store Optimization, Paid Ads, Paid Advertising, Paid Search, Paid Social, Paid Social Advertising, Retention, SEO, Search Engine Optimization, Shopify, Shopify Apps, Shopify Dropshipping, Shopify Experts, Shopify Plus, Side Hustle, Shopify Themes, Social Media Marketing, Solopreneur, Traffic Generation

    © 2024 Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
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Episodes
  • How to use AI Assistants to Drive More Conversions on Shopify — Saumil Trivedi | How AI Improves the 4 Stages of the Shopping Journey, Why Customers Skip Reading Product Pages, How AI Reduced Support Tickets by 20% (#350)
    Nov 13 2024

    In this podcast episode, we discuss how AI assistants can boost conversions for Shopify stores by enhancing product discovery, building trust, and offering multilingual support, all while reducing support load and driving sales.

    Our featured guest on the show is Saumil Trivedi, Director of Product & India Operations at asklo.ai.

    Topics discussed in this episode:

    • What AI Assistants really do beyond basic chatbots
    • How the 4 phases of customer shopping journey work with AI
    • Why instant AI answers boost purchase confidence
    • What questions shoppers ask in different product categories
    • How AI handles multiple languages without setup
    • Why customers skip reading product pages today
    • How AI cut support tickets by 20% - real case study
    • What store sizes benefit most from AI assistance
    • Why setup takes minutes on any Shopify theme
    • How to test AI support free for 30 requests monthly

    Links & Resources

    Website: https://www.asklo.ai/
    Shopify App Store: https://apps.shopify.com/asklo
    LinkedIn: https://www.linkedin.com/in/saumil-trivedi/

    Get access to more free resources by visiting the show notes at
    https://tinyurl.com/4473bcm5

    SPONSORS:

    Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

    Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


    Sign up for our free newsletter

    Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


    Rate, Review & Follow on Apple Podcasts

    Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

    Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

    And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!



    Show More Show Less
    32 mins
  • How AI Is Killing the 'Art' of Amazon Ads and Turning it Into a Science — Julian Timings | Common Amazon Seller Ad Mistakes, Why AI Ads Give Sellers an Edge, How Sellers Balance Automation with Control, Future AI Advances in Amazon Ads (#349)
    Nov 12 2024

    In this episode, we explore how AI is transforming Amazon advertising from an art into a precise science.

    Our guest, Julian Timings, co-founder and CTO of Autron.ai, shares insights on how machine learning is automating ad management, freeing up sellers’ time, and maximizing campaign efficiency.

    With years of experience in e-commerce and AI, Julian explains how Autron optimizes ad budgets, adapts to Amazon's changing marketplace, and helps sellers avoid common mistakes—all while allowing control over ad strategy.

    Topics discussed in this episode:

    • Why is AI transforming Amazon ads from an art into a science
    • What common mistakes do Amazon sellers make in their ad strategy, and how can AI fix them
    • Why does AI-driven ad management give sellers a competitive edge on Amazon
    • How does AI handle Amazon's constant changes in ad rules and features
    • How can Amazon sellers balance automation with control over their ad strategies
    • What future advancements in AI and Amazon ads can sellers expect

    Links & Resources

    Website: https://autron.ai/
    LinkedIn: https://www.linkedin.com/company/autron/
    Facebook: https://www.facebook.com/autronio

    Get access to more free resources by visiting the show notes at
    https://t.ly/pe9US

    SPONSORS:

    Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

    Autron, the Anti-Agency Agency. If you’re done with overpriced, overcomplicated agencies, it’s time to try Autron. Automate your Amazon PPC the smart way, with zero fluff. Start your free trial today at autron.ai and start seeing real results. Check them out at https://autron.ai/

    Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


    Sign up for our free newsletter

    Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


    Rate, Review & Follow on Apple Podcasts

    Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

    Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

    And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!



    Show More Show Less
    1 hr
  • Meta Ads Pro Shares Why You’re Not Converting — Marin Ištvanić | Why Facebook Ads Are Getting Tougher In 2025, How to Structure Accounts for Testing, Budget Strategies Scale Ads, How to Set Up Pixel Tracking and Metrics, How to Diagnose Ad vs. Site Issues
    Nov 6 2024

    In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.

    Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.

    Topics discussed in this episode:

    • Why Facebook Ads are harder in 2025 and their role as brand amplifiers
    • How to set up Facebook pixel tracking and define target metrics
    • What customer research reveals for better ad messaging success
    • How to structure ad accounts with optimal ad sets for testing
    • Why Facebook's AI tools create problems for advertisers
    • How to diagnose performance issues between ads vs website
    • What budget strategies work for scaling Facebook ads
    • Why influencer page whitelisting outperforms brand pages


    Links & Resources

    Website: https://inspiredigitalgroup.com/
    LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
    X/Twitter: https://twitter.com/IstvanicMarin

    Get access to more free resources by visiting the show notes at
    https://t.ly/Sv89a

    SPONSORS:

    Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

    Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


    Sign up for our free newsletter

    Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


    Rate, Review & Follow on Apple Podcasts

    Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

    Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

    And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!



    Show More Show Less
    30 mins

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