Ecommerce Traffic & Conversion Podcast

By: Scott Brandley & DJ Sprague
  • Summary

  • The #1 Ecommerce Podcast for Traffic and Conversion Strategies. The Ecommerce Traffic & Conversion Podcast is specifically for ecommerce CEO's, Executives, Managers, and Marketers who are passionate about improving their SEO, CRO, Reputation, and more. Hosted by Scott Brandley and DJ Sprague, CEO and CMO of Shopper Approved, and co-authors of the book Reputation King.
    2024
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Episodes
  • Applying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn
    Sep 3 2024

    Unlock the secrets to sales mastery with proven influence principles.

    In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence.

    Discover how leveraging principles like authority, scarcity, and reciprocity can transform your sales approach and boost your e-commerce success. Tune in to this episode to harness the power of influence and master your sales strategy.

    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

    In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

    Connect with Scott Brandley:

    LinkedIn: https://www.linkedin.com/in/scott-brandley/

    Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

    Connect with Duane “DJ” Sprague:

    Linkedin: https://www.linkedin.com/in/duanesprague/

    Brian Ahearn is an international speaker, coach, and consultant known for his expertise in ethical influence and sales mastery. As one of only a dozen people globally certified by Robert Cialdini to teach his methodology, Brian delivers impactful training through the Principles of Persuasion Workshop® and Moment Maker Workshop®. With a passion for sharing the science of influence, Brian has authored several influential books, including "Influence People" and "Persuasive Selling for Relationship Driven Insurance Agents." His courses on persuasion have reached over 700,000 people worldwide. Brian's dynamic presentations have garnered high praise, equating his stage presence to that of Colin Powell and Marcus Luttrell. Committed to helping professionals achieve greater success and happiness, Brian continues to empower individuals and organizations with actionable insights and practical strategies for ethical influence.

    Connect with Brian Ahearn:

    Website: https://influencepeople.biz/

    LinkedIn: https://www.linkedin.com/in/brianfahearn/

    Instagram: https://www.instagram.com/brianahearn/

    Twitter: https://x.com/brianahearn

    Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn

    Youtube: https://www.youtube.com/channel/UCyD_YhPzafzXUmtDhPWyDow

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    33 mins
  • How Friction Can Make or Break Your eCommerce Business with Roger Dooley
    Aug 27 2024

    Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction!

    In this episode, Roger Dooley, author of "Friction" and "Brainfluence," shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer’s journey, optimize the user experience, and create a seamless path to purchase. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable strategies to enhance your business growth.

    Watch this episode to unveil the secrets of frictionless marketing and transform your e-commerce strategy.

    If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!

    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

    In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

    Connect with Scott Brandley:

    LinkedIn: https://www.linkedin.com/in/scott-brandley/

    Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

    Connect with Duane “DJ” Sprague:

    Linkedin: https://www.linkedin.com/in/duanesprague/

    Roger Dooley has been a pioneer in the field of neuromarketing for over a decade, dedicating his career to helping businesses market and sell more effectively using brain science and behavior research. An entrepreneur turned writer, Roger shares insights on marketing, productivity, and business strategies through his popular blog, Neuromarketing, and his Brainy Marketing column on Forbes.com. He is the author of the best-selling book "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" and is currently working on his latest project, "The Persuasion Slide." As a keynote speaker, Roger has captivated audiences worldwide, tailoring his science-based business strategies to diverse groups from digital marketers to IT resellers. His Brainfluence Podcast features conversations with industry experts like Robert Cialdini and Dan Ariely, making complex research accessible and actionable. Based in Austin, Texas, Roger continues to explore and share cutting-edge insights in marketing and productivity.

    Connect with Roger Dooley:

    Website: https://www.rogerdooley.com/

    https://www.neurosciencemarketing.com/

    LinkedIn: https://www.linkedin.com/in/dooley/

    Instagram: https://www.instagram.com/rogerdooley/

    Twitter: https://x.com/rogerdooley

    Facebook: https://www.facebook.com/roger.dooley

    Youtube: https://www.youtube.com/channel/UCXPHdbsV1dntZ88omECy62A

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    42 mins
  • Boosting E-Commerce Sales Using Content Marketing with David Meerman Scott
    Aug 20 2024

    Revolutionize your e-commerce strategy with powerful content that drives growth!

    In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer personas to understanding the long tail of PR, David's strategies are essential for eCommerce CEOs and executives looking to increase conversions and build a loyal customer base. Learn how to create content that not only attracts but also retains and engages your audience.

    tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and learn how to implement content strategies that drive growth for your eCommerce business!

    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

    In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

    Connect with Scott Brandley:

    LinkedIn: https://www.linkedin.com/in/scott-brandley/

    Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

    Connect with Duane “DJ” Sprague:

    Linkedin: https://www.linkedin.com/in/duanesprague/

    David Meerman Scott is a visionary marketing strategist and best-selling author known for his transformative ideas on aligning marketing with how people buy. After being fired for his radical ideas in 2002, he authored 12 books, including the modern business classic "The New Rules of Marketing & PR," which has sold 425,000 copies in 30 languages. His expertise spans various new communication forms like blogs, podcasts, and social networking, emphasizing direct market engagement. An independent advisor and investor in disruptive companies, David also serves as a Go-to-Market LP at Stage 2 Capital. His latest book, "Fanocracy," co-authored with his daughter, explores turning customers into loyal fans, further showcasing his innovative marketing approach.

    Connect with David Meerman Scott:

    Website: https://www.davidmeermanscott.com/

    LinkedIn: https://www.linkedin.com/in/davidmeermanscott/

    Instagram: https://www.instagram.com/dmscott/

    Twitter: https://x.com/dmscott

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    46 mins

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