In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimately driving a superior customer experience. We explore the importance of first-party data, the strategic role of marketing operations, and how companies can create an environment that supports long-term brand success. Whether you’re looking to enhance your customer journey or refine your marketing strategy, this episode is packed with practical advice and examples that you can start implementing today.

Join us as we discuss:

- The vital role of marketing operations in bridging the gap between marketing and ICT

- How first-party data is key to guiding customers through their journey

- The importance of setting a clear, executable strategy that aligns with customer experience goals

- Examples of companies that have successfully integrated marketing operations to boost customer loyalty and brand experience

Timeline summary:

[1:12] - Introduction to Gerben Busch and his extensive background in marketing operations and customer experience

[4:22] - The role of marketing operations in bridging the gap between marketing and ICT

[8:45] - The importance of first-party data in driving customer engagement and loyalty

[14:05] - Strategic alignment: Why marketing and ICT need to collaborate closely

[21:33] - Examples of companies excelling in customer experience through marketing operations

[26:45] - Practical advice on executing marketing strategies that enhance customer experience

Connect with Gerben Busch:

• LinkedIn: Gerben Busch
• Website: Busch & Briar Backwood

If you enjoyed this episode, make sure to subscribe to the Marketing Technology Podcast on Podbean so you never miss an episode. Don’t forget to rate, review, and share the podcast with your network to help others discover the insights shared by industry experts like Gerben Busch. If you live in The Netherlands, we have got a special treat for you! We are organising a special event on Marketing Operations, called MOPS Unleashed! The event is on the 3rd of October at Landgoed de Salentein, Nijkerk. Get all the details and secure your spot here: https://marketingguys.com/nl/mops-unleashed/.