In this episode of Embracing Change, host Gerardo Kerik sits down with Peter Pilarski, a leader in AI integration within the tourism industry. Peter shares his journey from traditional PR to founding the Tourism AI Network, explaining how AI is transforming marketing and operations for tourism businesses.

Discover the challenges and opportunities AI presents, and learn about Peter’s innovative framework for AI adoption that’s helping businesses thrive in the post-pandemic tourism landscape. Whether you're curious about AI or in the tourism sector, this episode is packed with valuable insights. Tune in now!

In this episode of Embracing Change, I sit down with Peter Hall, the President of Carib Brewery, who has an impressive track record in brand building across premium beverages and gourmet foods. With experience spanning multiple continents and renowned companies like Heineken, Dean & DeLuca, and Diageo, Peter shares his unique insights into the evolution of the spirits industry, the impact of digital transformation, and the future of brand building in an increasingly complex market. Join us as we explore how traditional marketing strategies are adapting to the digital age and what the future holds for the beverage industry.

Timeline Summary:

• [00:55] - Peter Hall’s global journey: From Australia to the Caribbean, and everywhere in between.
• [04:00] - The evolution of marketing in the spirits industry over the past 20 years.
• [10:30] - How changing social dynamics and consumption channels are impacting brand building.
• [15:45] - The role of digital transformation in modern marketing strategies.
• [22:10] - Data analytics in the spirits industry: From correlation to causation.
• [33:50] - Future trends: The merging of narcotics and alcohol in consumer behavior.
• [40:50] - Why distribution might be more crucial than ever for brand success.

Links & Resources:

• Peter Hall on LinkedIn - Connect with Peter to learn more about his work and insights.
• Carib Brewery - Explore the latest offerings and innovations from Carib Brewery.

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Join host Gerardo Kerik as he chats with Danielle Fisher, a seasoned expert in digital transformation, on this episode of the podcast. Danielle shares her diverse career journey from retail buying to leading digital initiatives at Coca-Cola. They explore the challenges of aligning digital strategies with business goals, managing change in large versus mid-market organizations, and the future trends in digital marketing. Danielle offers valuable advice on driving significant digital change and the importance of continuous learning. Tune in for practical tips and inspiration for your digital transformation journey.