This episode is all about how to use your Identity and who you're designed to be to propel your business forward. Who we are and how we show-up is a powerful attractor - the magnetiser for who we're calling to come into our businesses. Our heart, intuition and stories are key elements in discovering who we are AND how we communicate our essence to our audience and customers. In this episode I take a deep dive into Archetypes and how this powerful tool can illuminate an easier way to develop brand personality, messaging, brand content and ultimately connection with our audiences. This episode shines a light on how Identity & Purpose are linked to the story we ARE and have WITHIN us. Key Takeaways We have to make sure that who we are and who we are attracting are aligned. Becoming conscious of the archetypal story that was shaping behavior, contributed to our self awareness, hence our ability to show up in the world and heal ourselves. There are 12 key archetypal characters and you can have a mix of some. Key archetypes can show up differently in different people. Any tool that will enable you to fully get a grip of who you are and how you shape up in the world is always gonna be a key element in creating a successful business. Episode Timeline 00:07 Intro 00:56 This episode’s topic 02:20 Brand personality 02:55 Archetype profiles 04:26 Human psyche evolution 06:45 Archetypal characters as a process of individuation 08:35 Evolving of archetype 09:02 Archetypal characters 10:14 Different expression of archetypes 10:56 Warrior archetype 11:48 The impact of knowing your archetype 15:16 The 12 key archetypal characters 20:16 Alchemizing process 20:55 Being in abundance 22:00 Activating who you are into your business 22:30 Amplification 23:23 An invitation to explore the process 25:16 Resources 25:54 Outro Standout Quotes Who we are and how we show up is the attractor for who comes to our business. Understanding your archetype is crucial to understanding and tapping into your purpose. Your archetype can evolve depending on how you are perceiving the world around you at any given time. About Sarah: Hello! I’m Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. I’m a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact. “I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy”. I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. I’m the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring. My close to 25 years’ experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I’m DiSC trained and presently training in Human Design energetics. I’ve been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too. I’m values led and believe in a human first approach. That means I’ll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? I believe you can make your purpose pay. Sarah's Links: Facebook: https://www.facebook.com/sarahpearsonwood LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/ Instagram: https://www.instagram.com/sarahpearsonwood/ Website: https://sarahpearsonwood.com/ Clubhouse: @sarahpwood and The Purpose Pack Club Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/ Sign up to the Purpose Pays Workshop: https://sarahpearsonwood.com/purpose-pays-workshop/
