• Ep 046 - Q&A Friday: How Do I Work Out If My Target Audience Is Specific Enough?

  • Jan 3 2025
  • Length: 8 mins
  • Podcast

Ep 046 - Q&A Friday: How Do I Work Out If My Target Audience Is Specific Enough?

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  • Summary

  • In this episode of the Efficient Coach podcast, we dive into how to tell if your niche is specific enough to attract your dream clients. I break down both long-term and short-term indicators to help you assess whether you’re truly speaking to the right audience.

    Long-term check:

    Are you consistently getting inquiries from your ideal clients (think 95% of the time)? And are you receiving DMs that make you think, “Wow, this person feels like they’re speaking directly to me”?

    Short-term check:

    Can you create stories and content that only resonate with your niche? If you’re finding your messaging is universally relatable, it might be time to dig deeper into your audience’s specific struggles and pain points.

    We walk through a comparison of broad vs. specific messaging - like how a vague, generic post about struggling to stay on track with food could be tightened into a message that speaks directly to the pain of someone criticising themselves for grabbing a takeaway after a stressful day.

    Listen in for actionable insights on how to evaluate your messaging and level up your niche specificity!
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