• Ep 10. The Pursuit of Perfection: How Luxury Brands Manufacture Desire.

  • May 11 2024
  • Length: 39 mins
  • Podcast

Ep 10. The Pursuit of Perfection: How Luxury Brands Manufacture Desire.

Listen for free

View show details

  • Summary

  • In this episode of "The Luxury Mind," co-hosts Helen Villiers and Paul Russell delve into the compelling concept of perfection as it relates to luxury brands.

    They explore how brands like Rolls Royce embody perfection through flawless craftsmanship and how these high standards in luxury goods influence consumer perception and desire.

    Paul sheds light on the psychology behind luxury marketing strategies, including the use of perfection to create exclusivity and allure. The discussion also touches on the impact of advertising narratives, comparing the storytelling techniques used in luxury marketing to those in cinema, to illustrate how these narratives foster a deeper connection between the consumer and the brand.

    Join us for a fascinating discussion on how the pursuit of perfection drives the luxury market, shaping the dreams and desires of consumers worldwide.
    Show More Show Less
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Ep 10. The Pursuit of Perfection: How Luxury Brands Manufacture Desire.

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available