In episode #117 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Natalie White, the CEO & Founder of Moolah Kicks.

Moolah Kicks is the leading performance brand in women’s basketball, and since launching in 2020, Moolah has been the only brand exclusively committed to creating performance footwear for the women’s game.

Moolah Kicks’ signature “no break in or no burning” technology is designed to have sneakers biomechanically fit the female foot form which virtually eliminates any break-in period, and significantly reduces risk of knee, ankle, and leg injury for female basketball players.

As Moolah approaches 5 years in business, the brand continues to make moves on behalf of women hoopers, including dropping two brand new sneaker models, and announcing a first-of-its-kind partnership with Stanley hydration products - marking the first footwear collaboration for Stanley in the brand’s 111-year history.

In this episode, hear Natalie tell the founding story of Moolah, and why it’s been great business for Moolah to serve the women’s basketball community.

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