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As intentional as we are about creating the work, we must be just as intentional about who we’re creating for. Hint: It’s not everyone. But defining your audience isn’t always easy.

Still, there is magic in the specificity. In this episode, we cut up about getting honest about who you want to write and create for, why trying to appeal to everyone shouldn’t be a thing, and the importance of establishing a direct connection with your audience.

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A breakdown of our chat:
(00:05:41) How more projects came Felicia’s way when she got super specific about the audience she serves
(00:07:30) Marketing 101
(00:10:50) Knowing who we write for helps us be specific in the work
(00:13:00) Whether it’s best to stick with a niche target audience
(00:14:24) Knowing who and what your audience wants is attractive to Hollywood
(00:15:03) Carving out your personal brand
(00:17:09) Two ways Felicia branded herself as a writer and the target audience she wanted to reach
(00:18:47) Ways to get clear about your brand and your audience
(00:20:38) Being honest about the stories you want to tell
(00:24:14) People are attracted to the specific
(00:25:50) Things Felicia has done to cultivate an audience
(00:29:56) A project is new if someone hasn’t heard of it
(00:31:59) Can’t take people’s attention or views for granted
(00:33:41) Putting in the same creativity in making the work to promoting the work and connecting it to the audience
(00:34:35) Encouraging writers to stop playing the background, finding your tribe, and moving your audience along your career journey
(00:35:00) How We Create segment

HOW WE CREATE Recommendations
Felicia: Eric on Netflix

Georgette: The Idea of You on Amazon Prime and The Year of Yes by Shonda Rhimes

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PRODUCTION CREDITS
This podcast is a production of The Create Daily. It was produced by Georgette Pierre and executive produced by Felicia Pride.

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