In this interview, we’ll talk about:

• Jan and his space, The Association Place
• How to attract and serve a very special niche
• Having to change plans, again

0:00 – Hi!

1:15 – We started operating 9 months ago

2:06 – There used to be carriages parked here

3:38 – I’m very proud of being a beer lawyer

5:17 – Belgium has special legislation for international associations

7:38 – With time, you learn with it

10:13 – Visiting coworking was always in the program

11:41 – The focus was more on the community than the facility

13:09 – We could see how coworking and communities were evolving

15:55 – We have a lot of success with our monthly events

17:47 – You’d be surprised how Super Mario can be used for an association

20:08 – We’d like to invite you to Brussels on the 26th of November

22:37 – Elies is the soul of The Association Place

24:06 – We are a team of 3

27:26 – People identify with our physical space

28:52 – Bye!

Speakers

Jan Lichota

Jan has been working in tourism, media, associations, education, and beer. From 2024, he’s managing a new coworking space for associations in Brussels.

The Association Place gathers the international and European associations community in Brussels. It aims to convene, connect, collaborate, and build a thriving community of association professionals.

Check his space, The Association Place:

https://www.visit.brussels/en/professionals/associations/the-association-place

Fanny Marcoux

I’m your host and passionate about coworking, remote working, nomading, freelancing, and marketing. Many -ing in there.

During the day, I help ecommerce managers migrate to Google Analytics 4 and optimize their webshop for conversions.

I also post every day on LinkedIn, where you can follow me:

https://www.linkedin.com/in/fannymarcoux/

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