• Ep. 4 David Pfluger, BeReal: Building Your Brand Operating System

  • Sep 5 2024
  • Length: 24 mins
  • Podcast

Ep. 4 David Pfluger, BeReal: Building Your Brand Operating System

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  • Summary

  • From snowboards ➡️ Creative Director of BeReal?

    David Pfluger studied medical illustration in college, i.e. learning to accurately draw the diagrams you’ll see in a doctor’s office. He then spent 15 years leading brand design at Burton.

    This episode of Appreneurs is all about what David calls the Brand OS (Brand Operating System), a system he devised after helping four different startups grow into the giants they are today.

    He think that the early-stage founders of today, especially technical ones, underestimate the importance of brand in the long run.

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