Episode 69: Freja Foods, Founder Ed Armitage

How to Hit a £10m Run Rate in 3 Years!

In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business.
With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions.
Investors like Harry Cain, the ex-MD of innocent smoothies Giles Brook and the ex CEO Unilever Paul Polman, have all invested in the business, find out why here!

By the way, we do a quick-fire Q&A at the end, and Ed is incredibly generous with his tips on how to grow a Direct-to-Consumer (DTC) brand profitably, so make sure you stay around and don’t miss these valuable nuggets.

Here are the top 5 things you will learn from this episode:

• How Ed and Jess have built a business that turned over £1M in the first four weeks of 2024 alone!
• Why Harry Cain, the ex-MD of innocent smoothies Giles Brook ex CEO Unilever have all invested in the business
• How a digital-first brand allows them to avoid the gate-keepers that make business hard in retail grocery
• How to overcome the challenges that most consumer brand startups face
• Ed’s 'turnover per full-time employee' Rule of thumb' that steers you on how many people to employ

I hope you enjoyed this episode and that it has helped you and your business in some way!
If it has, please hit FOLLOW to subscribe and keep an eye out for the next episode, where I'll talk to another successful founder of a challenger brand who will share more valuable insights into driving growth. Your FOLLOW makes a big difference to me and to my business, thank you.
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Useful links:

Freja's Website

Find the founders on LinkedIn: Jessica Higgins & Ed Armitage

Freja on Instagram

Freja on Facebook

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Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and my producer, Kathryn Watts, Social KEWS.