• Episode 124: Beth Segovia & Kevin Kazenmayer of TradeCentric (B2B Connected Commerce)

  • Jul 3 2024
  • Length: 1 hr and 8 mins
  • Podcast

Episode 124: Beth Segovia & Kevin Kazenmayer of TradeCentric (B2B Connected Commerce)

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  • Summary

  • We speak with Beth Segovia and Kevin Kazenmayer of TradeCentric on the topic of B2B Connected Commerce. What is Connected Commerce? It means connecting all your commerce channels so that your customers, supplies, and everyone in the supply chain are fully integrated. We discuss how companies that have a strong B2B eCommerce presence and procurement integrations are growing significantly faster than nonconnected companies.
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Marketing Economics
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