• Episode 13: Terrence Richardson (Derivative Path, CME Group, HSBC) on AI Tools and Value Props First

  • Jun 6 2024
  • Length: 11 mins
  • Podcast

Episode 13: Terrence Richardson (Derivative Path, CME Group, HSBC) on AI Tools and Value Props First

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  • Summary

  • In this episode hosts Dan Rosenberg and Nika Sokolova interview Terrence Richardson, Head of Marketing at Derivative Path. They discuss the unique challenges of B2B marketing, particularly in the finance and fintech sectors, and explore effective tools, strategies, and frameworks such as advanced measurement, AI, and the 3 Cs framework.


    00:31 Guest Introduction: Terrence Richardson

    01:01 Terrence's Background in B2B Marketing

    01:51 Biggest Challenges in B2B Marketing

    02:46 Effective Tools and Tactics

    04:32 Common Mistakes in B2B Marketing

    06:37 Recent Wins and Success Stories

    07:40 Frameworks for Decision Making

    09:27 Conclusion and Key Takeaways
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