• Episode 16: Emilie Lee (Just Global, AXM fka MediaMatters, OMD) on Deploying AI, B2B Measurement & the Power of Roadmaps

  • Oct 2 2024
  • Length: 13 mins
  • Podcast

Episode 16: Emilie Lee (Just Global, AXM fka MediaMatters, OMD) on Deploying AI, B2B Measurement & the Power of Roadmaps

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  • Summary

  • In this 16th episode of '11 Minutes with Octane11,' Dan Rosenberg and Stephany Lang sit down with Emilie Lee, a B2B analytics expert from Just Global. Emilie shares her journey, insights on B2B marketing challenges, AI's impact, and her passion for fighting Alzheimer's. Tune in for strategies on brand building, overcoming industry norms, and the importance of comprehensive roadmaps.


    00:31 Guest Introduction: Emily Lee

    00:56 Emily's Career Journey

    01:46 AI Implementation at JustGlobal

    02:16 Challenges in B2B Marketing

    03:28 Effective Tools and Tactics

    05:09 Common Mistakes in B2B Marketing

    06:36 Wish for a B2B Marketing Tool

    07:34 Recent Wins and Personal Passions

    08:59 Frameworks for Decision Making

    11:17 Conclusion and Key Takeaways

    Related Links:

    - Just Global https://justglobal.com/

    - Alzheimer's Association (Illinois Chapter) https://www.alz.org/illinois
    - Donate to Emilie’s Walk to End Alzheimer’s: https://act.alz.org/site/TR/Walk2024/IL-Illinois?px=12219811&pg=personal&fr_id=17588
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