• Episode 17: Sanjay Vasdev (LinkedIn, Facebook, MSFT, Conversant) on ROI, Personalization & Measurement Maturity

  • Oct 30 2024
  • Length: 16 mins
  • Podcast

Episode 17: Sanjay Vasdev (LinkedIn, Facebook, MSFT, Conversant) on ROI, Personalization & Measurement Maturity

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  • Summary

  • In this episode of '11 minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang talk with LinkedIn’s Sanjay Vasudev, a digital advertising and marketing expert with over 20 years of experience. They discuss challenges and solutions in B2B marketing, the role of data-driven approaches and AI in targeting, sales and marketing alignment, as well as Octane11’s recent LinkedIn integration. Sanjay also shares a recent personal win and LinkedIn’s Measurement Maturity Index.


    00:32 Guest Introduction: Sanjay Vasudev

    01:39 Sanjay's Career Journey

    03:56 Challenges in B2B Marketing

    07:05 Top Tips and Tools for ABM

    11:26 Personal Insights and Wins

    12:24 LinkedIn’s Measurement Maturity Index

    14:21 Conclusion and Key Takeaways
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