• Episode 5: Paid Lead Generation for Fran Dev

  • Feb 29 2024
  • Length: 21 mins
  • Podcast

Episode 5: Paid Lead Generation for Fran Dev

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  • Summary

  • Brand J Lead Generation experts Alex Gilleland, Alyssa Alvarez, and Jason Weaver answer a series questions about Social Media advertising for Franchise Development including: • Is Facebook advertising dead? How is it working for franchise development leads? • What types and formats are working best to get engagement? And what’s different with Meta this year from last year? • How can franchisors approach the special category issues on Meta? How can they mix specific targeting with AI’s copy-driven targeting? • And, are franchise brands gravitating more to LinkedIn for fran dev? Special Guests: Alex Gilleland, Alyssa Alvarez, and Jason Weaver.
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