In episode 57, Shaa give you some simple tips to start building a Small But Mighty Email List - and why social media might be our go to way of reaching people, but if you’re not building your email list; you’re leaving your business vulnerable and leaving money on the table.

KEY TAKEAWAYS

• Social media matters, but we need to remember that we don’t own these platforms, and that at any time we could have our access revoked. So it’s wise to diversify our platforms and means of audience building.
• When people sign up for an email list, you have the opportunity of building a relationship with them. You see far higher levels of conversions to sales from an email list than any form of social media. 
• Building a mighty list doesn’t mean you need 50,000 people; far from it. Create engaging content, be you and be consistent!

BEST MOMENTS  

'Social media is rented ground. You do not own it'

'I don't want to be tied to social media all the time, but I do want to grow my audience'

'The only asset you have when growing your audience is your email list'

VALUABLE RESOURCES

Building A Bigger Table Podcast - https://omny.fm/shows/building-a-bigger-table   

To join Shaa's workshop on how to build a small but mighty list on Sunday, January 23rd at 20:00 GMT, register now at shaa.com/listworkshop

MEET YOUR HOST

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels!

I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK' by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Shi*t.

WHERE TO FIND SHAA

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/