Value investing is a time-tested approach to investing, but it’s often misunderstood. Here are five common myths about value investing, debunked:

Myth 1: Value investing is too hard.

Many believe that determining a stock's intrinsic value is difficult. However, intrinsic value is based on the future cash flows a company is expected to generate. While this requires some analysis, the principle is simple: invest when a company’s stock price is below its intrinsic value.

Myth 2: Value investing doesn’t work.

Skeptics argue that value investing can’t work because if it did, everyone would do it, and there would be more Warren Buffetts. However, the success of value investors like Buffett disproves the Efficient Market Theory, which suggests that market prices always reflect true value. The consistency of returns from value investing in Omaha, Nebraska, and elsewhere, shows it does work—just not for everyone.

Myth 3: Value investing is boring.

While it’s true that many value investors focus on established companies, the idea that value investing is inherently boring is wrong. The key is understanding companies within your “circle of competence.” Successful value investors have made significant gains in industries like gaming, social media, and tech, not just “boring” businesses.

Myth 4: Value investors avoid high-growth companies.

Contrary to popular belief, value investors have invested in high-growth companies like Amazon. Bill Miller, a well-known value investor, famously invested in Amazon when its stock was undervalued during the dot-com bust, proving that value investing can involve high-growth stocks.

Myth 5: Just follow what other value investors are buying.

Simply copying famous value investors is a mistake. Value investing requires buying stocks at a discount, which means doing your own research and understanding your circle of competence. What works for Warren Buffett may not work for you.

In conclusion, value investing isn’t as difficult or outdated as some might think. With the right application, it remains a powerful investment strategy.