Here's the seventh episode of my brand-new show. Live and Linking Every Tuesday at 12:30 pm BST I chat with a LinkedIn personality to find out about them, what they do and why they love this incredible platform. This week I am overwhelmed with three experts, Louise Brogan, John Espirian, and Nigel Cliffe, share their valuable insights, personal journeys, and the essence of the upcoming Uplift Live conference. Here are the key takeaways and insights from this insightful conversation: 1. The Power of LinkedIn for Diverse Professionals LinkedIn is not just for B2B; it's a platform where B2C professionals, like artists, have found immense success by reaching the right audience, leading to significant business growth and opportunities. 2. LinkedIn Premium vs. Free Accounts The consensus among the experts is that learning to effectively use the free version of LinkedIn is crucial before considering an upgrade to Premium. With the evolving platform dynamics, there's a subtle push towards Premium, but the foundational strategies remain pivotal. 3. Content Creation and Engagement Short-form content is great for immediate visibility and engagement, while long-form content, like articles, offers long-term authority and discoverability. Sharing valuable, relevant content is key to building a following and fostering engagement. 4. Personal Branding and Building Connections LinkedIn excels as a platform for building personal brands and making real human connections. Whether it's turning on creator mode or deciding between follow and connect options, the strategic aim is to enhance visibility and foster genuine relationships. 5. The Uplift Live Conference: A Not-to-Miss Event for LinkedIn Enthusiasts Uplift Live is designed as a comprehensive learning experience for LinkedIn users, featuring workshops and sessions aimed at best practices and advanced strategies. With nearly 200 attendees expected, it promises networking opportunities and insights from almost eight speakers in the LinkedIn space. 6. Visibility and Strategy Adjustments Adjusting strategies based on the platform's evolving features, like the integration of creator mode, is crucial for maintaining and increasing visibility on LinkedIn. My Guests this week!! Nigel Cliffe - Value Exchange Ltd Personal Insight: Nigel's journey has been a blend of highs and lows, with each challenge reinforcing his resilience. He is driven by a mantra that his work through LinkedIn can change lives, be it personally or in business. Nigel hints at a fascinating success story related to his training, which might contribute to future lunar explorations. Connect with Nigel: Email: nigel@valueexchange.co.ukWebsite: https://www.linkedintraining.co.uk/LinkedIn: https://www.linkedin.com/in/nigeljcliffe/ Louise Brogan - LinkedIn with Louise Personal Insight: Louise's success story includes being one of the few selected to meet King Charles, which stands as a testament to her influence within the UK's small business community. Balancing entrepreneurship with motherhood, she has overcome numerous challenges, proving her resilience and dedication. Connect with Louise: LinkedIn: https://www.linkedin.com/in/louisebrogan/Website: www.louisebrogan.comYouTube: www.youtube.com/c/linkedinwithlouiseInstagram: www.instagram.com/louisebrogan_ John Espirian - UpLift Live Personal Insight: John's approach to LinkedIn is encapsulated by his trademarked phrase "Relentlessly helpful®". His dedication to providing value is evident in his work with Content DNA and his leadership of the Espresso+ community. John is also a co-organizer of UpLift Live, the UK's first LinkedIn-focused conference. Professional Offering: Connect with John: Website: https://espirian.co.uk/LinkedIn: https://linkedin.com/in/johnespirian/ You can view the full Episode HERE Connect with Ashley on LinkedIn My Website https://just.15mins.day You can view the full VIDEO episode HERE Connect with Ashley on LinkedIn My Website https://just.15mins.day Connect with the show The Live & Linking Hub Free Drop-in Surgery On the first Monday of each month (second if it's a Bank Holiday) I open a Zoom to enable you to drop in and ask me anything about LinkedIn™️. I also Theme these sessions. BOOK HERE My next workshop and other courses https://15mins.day/courses
