The connection between wine and music is nothing short of amazing. Moreover,nothing has the power to reconnect us to the most memorable and vivid memories of our lives more than music. And this week’s deeply nostalgic installment of Grape Encounters Radio is prove positive of this contention. Episode #781 of Grape Encounters Radio takes listeners on a captivating and unforgettable journey back to the late 1960s in the idyllic Sonoma Valley of California. At the time, this stunningly beautiful agricultural region was virtually unknown, especially in the world of wine. Nestled just a short drive from the vibrant musical hubs of San Francisco, Berkeley, and Monterey, Sonoma was on the verge of becoming one of the world’s premier winemaking destinations. This episode explores the intriguing intersection of the burgeoning wine industry and the explosive rock and roll scene of the era. Host David Wilson dives into the fascinating story of Norman Greenbaum, the legendary singer-songwriter responsible for the iconic song “Spirit in the Sky.” Often described as the ultimate one-hit wonder, “Spirit in the Sky” remains one of the most beloved rock ‘n’ roll hits of all time. In fact, this beloved anthem is actually more popular today than it was 50 years ago. Greenbaum’s journey is particularly special for this week’s show as it intertwines with the story of Sonoma Valley wines. Norman arrived in Sonoma while working on his legendary song and, unlike many others who left Northern California after making their mark, he never left. He has remained a resident of Sonoma for over 50 years, witnessing firsthand the region’s transformation from a sleepy agricultural area to a world-renowned winemaking powerhouse. Grape Encounters Host David Wilson recounts the serendipitous event that led to an instant and significant friendship with Norman. It was just about two years ago when David made a return trip to California to take care of unfinished business after recently making a monumental move to Eastern Italy. Part of his return visit included a week-long stay in the Sonoma Valley, one of David’s favorite places on Earth. While in the area, David connected with Radio Icon and mentor Michael O’Shea, co-owner of several leading radio stations in the area, including news and talk powerhouse KSRO, based in Santa Rosa. On one particular day, Michael mentioned that he couldn’t meet with David because he had to deliver tickets to his friend Norman. Intrigued, David asked who this Norman was, only to discover it was Norman Greenbaum who, quite remarkably, David had dreamt about the night before. David swears this is the absolute truth! David’s excitement was palpable. He insisted on accompanying Michael to Norman’s house, where they spent hours in lively conversation and shared experiences. The connection was immediate and profound, leading to an instant friendship. David fondly recalls spending an entire day at Norman’s house, drinking wine and forging a bond that he expects to last a lifetime. This installment of Grape Encounters Radio is now their second interview together, focusing on Norman’s long-term residency in Sonoma Valley and his unique perspective on the region’s transformation over the past five decades. Norman reflects on his early days in Los Angeles, his move to Sonoma in 1968, and his career’s pivotal moments. He shares vivid memories of the vibrant music scene in Northern California, where legends like Jimi Hendrix, Janis Joplin, and The Doors were just starting to make waves. Norman recounts how he met Eric Jacobson, a prominent wine producer who had worked with The Lovin’ Spoonful. Jacobson introduced Norman to the beauty and potential of the Sonoma Valley. Despite knowing little about wine at the time, Norman was captivated by the region and decided to make it his home. He recalls recording “Spirit in the Sky” in San Francisco while staying with Jacobson in Marin County, just south of Sonoma.
