In this episode, Khalid Nathan Aleem, Podcast Host, is joined by Anthony LaBorde. Anthony is the Owner/Founder of LaBorde Realty Group, LLC in the Atlanta Metropolitan Area. He's an engineer who turned entrepreneur on YouTube. Anthony has over 3000 subscribers and almost a thousand followers on Instagram.
Anthony LaBorde will show you the ways how to become authentic in your video content using YouTube. His testimony will inspire you to overcome the early and present struggles in Real Estate Business using SEO tools paving the way to success.
TIMESTAMP:
00:01- Introduction Spill
00:43 - How Anthony became a Realtor
01:09 - Anthony’s Educational Background
04:18 - Anthony’s early beginnings started as a Realtor
05:20 - The struggling Realtor
06:00 - Seeing the light of YouTube
07:42 - Learning the process of video editing
09:10 - The largest consumer audience generating platform
10:11 - YouTube, the game-changer search engine
11:27 - Creating attention-grabbing, rich content
14:02 - Rich Content vs. Quality Video
15:48 - YouTube; the platform of choice
16:48 - Understanding and applying SEO on YouTube
17:45 - The History rich Atlanta
19:43 - Anthony’s Editing Software: Wevideo
22:00 - The better way to apply SEO
23:01 - Repurposing video
24:30 - The Production Team
26:07 - YouTube is the future.
28:10 - Leveraging and the Consistency of the Team
32:00 - The train wreck man
34:49 - Building your rapport and authenticity
37:32 - Anthony’s advice for young realtors
40:00 - Conclusion
TAKEAWAYS:
- YouTube is the future. I know that other platforms are successful to me, they're not going to have the legs that YouTube has. It's owned by Google. It's Google and YouTube. And those are your number one and two search platforms. To me that alone. And then the number of videos on there, the number of view times on there, the number of eyeballs that you know, you have in YouTube, versus these other platforms. Again, they're great, and I'm sure you get some business from them. But to me, YouTube is, if you can be so strategic with it. And you can get so specific in and finding that ideal customer that you're searching for my opinion,
- There's a lot of guys out there that are just very successful on all the platforms and that you know, it doesn't have to be like YouTube but look at some of the guys that have these monster followings on Instagram and Tik Tok and Facebook on it and just see what they're doing, and there's a common denominator in all of them. And that's when I started, when I started looking at the guys that are successful in our industry in the other markets, you see a common denominator to them pros and cons.
- Always put yourself in the consumer's shoes, you know, if you're moving to an area, what do you wanna know? You know, and I look at some of the other channels out there. And again, I think this is where some agents go wrong. Nobody cares about your listing at 123 main street, they just don't like, you know, it may be of interest, and then they go, Oh, that's a nice house. But number one, nobody's searching. And this is where I go back to understand that it's a search engine. So you need to go into it with a frame of mind that is what people are searching for. Don't create something and go, I know, you want to see my new listing, go, go check it out. Now they don't, they just don't care, you know, and it's not going to get your business that way.
- Nobody's gonna buy anything from you until they trust you, period. And part of that trust is, is this, it's talking to people, it's building rapport, it's talking about your past…Authenticity is a game-changer as well just be yourself on there. Because that's where people are going to connect
LINKS:
Wevideo
Khalid Nathan Aleem
Khalid Nathan Aleem
Connect with Anthony LaBorde @:
Facebook
Instagram
Website
YOUTUBE
Anthony@LivingInAtlanta.com
