Tony Ulwick is the pioneer of the Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn.

• What is Outcome - Driven Innovation and why did Tony decide to make it open-source?
• What did your career as an engineer teach you about running a business?
• What causes failure and how can you diminish the risk of failure?
• What metrics reduce failure and how does WSJ know immediat ely that IBM's product was a failure?
• Why don't more companies adopt this process? HBR 2002 and HBR 2016 promote this process.
• How do you help companies implement the innovation and what are some of the causes of failure?

Tony Ulwick is the pioneer of the Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations — achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Publishe d in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice.

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The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value.

• What are the 4 Ways to Grow from Leader to Legacy Builder?
• You've created a model called "LOVE". What is the process of this model?
• How do you help change leaders with a command and control approach?
• What was one of the biggest lessons you learned working in the C-Suite?
• What do you feel most corporate development programs get wrong and why?


Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald’s, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory.
Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world.

Mark has just released a new book titled, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder.

If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Kelly Swanson is an award-winning storyteller, Hall of Fame Motivational Speaker, author of Who Hijacked My Fairy Tale, The Story Formula, and The Affirmation Journal for Positive Thinking.

• How did the power of the story change your life?
• What has been your career path?
• Why are you such an avid fan of storytelling in business?
• What are some of the outcomes that stories can produce?
• Why is it so important to have a why story?
• When you work with someone to improve their stories, how do you help them?

Kelly Swanson is an award-winning storyteller, Hall of Fame Motivational Speaker, author of Who Hijacked My Fairy Tale, The Story Formula, and The Affirmation Journal for Positive Thinking, and is now starring in her one-woman show "Who Hijacked My Fairy Tale" in theaters all over the US.

If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.