Whether you're a new sales manager or a business owner, discover why joining the EDPA and connecting with like-minded professionals can transform your journey in the trade show space. Share experiences, gain insights, and grow together in this community!

Time Stamps

• 00:46 - Episode Introduction
• 02:23 - What is the EDPA?
• 03:59 - The Value of EDPA Membership
• 08:27 - Educational and Networking Opportunities
• 09:43 - EDPA Membership Structure
• 15:53 - EDPA Chapters
• 23:10 - How to Join and Get Involved

Snippets from the Episode

• "This is a great community to be plugged in and get current about everything in the industry."
• "I believe EDPA is now the place for us to gather."
• “Your Network is Your Net Worth”
• Your Get In What You Put Out

Resources

• Join the EDPA
• EDPA Access registration link
• EDPA website
• Need Help With An Event? Get in touch with CrewXP
• Watch On YouTube
• Follow Us On Social: LinkedIn, Facebook
• Have Questions? Email us

More from Chris

• CrewXP
• Email Chris
• Chris on LinkedIn

More from Khalil

• benali.com
• Email Khalil
• Meet With Khalil
• LinkedIn
• Facebook
• Instagram

Discover the secret to turning LinkedIn from a simple social platform into a key player in building reputation as a trade show professional. Don't miss out on effective content creation tips!

Time Stamps

• 00:58 - Episode Intro
• 02:26 - The Importance of Social Media for Businesses
• 03:22 - LinkedIn's Growing Influence
• 04:58 - Creating Effective LinkedIn Content
• 14:12 - The Value of Sharing and Reposting
• 17:14 - Guidelines for Creating Original Content
• 17:55 - Case Study: Small Business Owner on LinkedIn
• 26:46 - Contrarian Opinions and Content Pillars
• 28:09 - Balancing Personal and Professional Content
• 31:18 - Effective Posting Strategies
• 33:36 - Engagement Tactics and Value Creation
• 37:50 - Humanizing Your Brand
• 41:50 - Episode Takeaways
• 42:39 - Avoiding Social Media Pitfalls
• 45:18 - Leveraging LinkedIn Video
• 47:05 - Final Thoughts and Takeaways

Snippets from the Episode

• "You need to make sure that you optimize the medium for the channel." - Khalil
• “You want to talk to people. You don't want to talk to companies. So talk like you're talking to people.” - Khalil
• “I think, it’s [LinkedIn] the gold standard of business social media portals.” -Chris

Resources

• Need Help With An Event? Get in touch with CrewXP
• Watch On YouTube
• Follow Us On Social: LinkedIn, Facebook
• Have Questions? Email us

More from Chris

• CrewXP
• Email Chris
• Chris on LinkedIn

More from Khalil

• benali.com
• Email Khalil
• Meet With Khalil
• LinkedIn
• Facebook
• Instagram

Ready to discover what it takes to grow through acquisitions? Join us with Mark Taylor as he shares his journey and the strategic insights behind acquiring not one, but two companies in the tradeshow industry. Dive into the world of strategic growth today!

Time Stamps

• 00:41 - Episode & Guest Intro
• 01:18 - Mark's Strategic Acquisitions
• 02:47 - Evaluating Growth Strategies
• 04:49 - The Acquisition Journey Begins
• 10:07 - Challenges of Multi-Location Operations
• 17:56 - Navigating Deals: Asset vs. Stock Purchases
• 21:34 - Things to Do & Consider Before an Acquisition
• 27:06 - The True Cost of Acquisitions
• 29:32 - Employee Expectations and Cultural Integration
• 34:16 - Strategic Planning and Exit Strategies
• 36:32 - Brand Identity and Market Positioning
• 39:24 - Real Estate and Location Strategy
• 40:45 - People Behind the Scene
• 44:26 - Infrastructure Investments and Technology Upgrades
• 45:14 - Final Thoughts

Snippets from the Episode

• "The worst thing you can do is just run into an organization and completely turn it over without understanding how they're working and what they're going to need to do to adapt to what you're doing or what you're going to do to adapt to how they're working, because it might be better in some cases. So, looking into that is a big thing." - Mark Taylor
• "I think we've reached a point in the recovery of the industry that I think does owners such as myself feel a little bit more comfortable looking at options for growth and for scale. But you have to also understand that the revenue growth will come naturally with the acquisition, but the profitability growth and the scale part of it might be 2, 3, 4 years down the road." - Mark Taylor

Resources

• Need Help With An Event? Get in touch with CrewXP
• Watch On YouTube
• Follow Us On Social: LinkedIn, Facebook
• Have Questions? Email us

More from Our Guest

• Apogee Exhibits
• Email Mark Taylor
• Mark on LinkedIn

More from Chris

• CrewXP
• Email Chris
• Chris on LinkedIn

More from Khalil

• benali.com
• Email Khalil
• Meet With Khalil
• LinkedIn
• Facebook
• Instagram