In this episode of Grow a Small Business, host Troy Trewin interviews Lilly Garrett, who shares her entrepreneurial journey that led her to building Maixia Marketing. She discusses the innovative strategies she has led that fueled significant growth at multiple early stage startups. Lilly emphasizes the critical role of data-driven decision-making and effective marketing foundations. Tune in for valuable insights on building a successful business from the ground up.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?
   
   Lilly Garrett believes the hardest things in growing a small business are team building, marketing foundations, data management,and the art of prioritization.
   
   

2. What business book has helped you the most?
   
   Lilly Garrett's favorite business book that has helped her the most is "The Lean Startup" by Eric Ries.
   
   

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
   
   Lilly Garrett recommends the following podcasts and online learning resources to help grow a small business: April Dunford, she has a blog and podcast all about positioning, it’s a must read/listen for all businesses!
   
   

4. What tool or resource would you recommend to grow a small business?
   
   Lilly Garrett recommends using Pocus, if you’re sales-led and Slack for all internal comms.
   
   

5. What advice would you give yourself on day one of starting out in business?
   
   Lilly Garrett would advise herself on day one of starting out in business to ensure you’ve validated as well as you possibly can (read The Mom Test) ensure to record more data asap, and collect feedback consistently, emphasizing the importance of understanding customer insights from the beginning.

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Quotable quotes from our special Grow A Small Business podcast guest:

Success in business often boils down to effective marketing and understanding your customers — Lilly Garrett

Don't underestimate the power of a strong team; collaboration fuels innovation — Lilly Garrett

Embrace challenges as opportunities to learn and grow; every setback is a stepping stone to success — Lilly Garrett