Summary

Amanda Hutchinson, the creative force behind AKP Branding Stories, discusses the importance of capturing the essence of a brand through storytelling in branding photography. She emphasizes the need for entrepreneurs to show their personality and likes in their brand images to set themselves apart and build trust with their audience. Amanda shares her journey from crisis management to wedding photography to brand photography, highlighting the pivotal moments that led her to where she is today. She also provides advice for overcoming the fear of being in front of the camera and building confidence in sharing brand images. In this conversation, Amanda and Claire discuss the importance of collaboration and authenticity in brand photography. They highlight the need for clients to be actively involved in the process and to communicate their true selves to the photographer. They also emphasize the importance of creating images that accurately represent the brand and its personality. Amanda shares a surprising and fun branding shoot she did with a heavy metal guitarist, showcasing the versatility and creativity in her work. They discuss the significance of variety and personalization in brand photography, ensuring that each client's images are unique and reflective of their individuality. Amanda shares the best piece of advice she received in business, which is to 'feel the fear and do it anyway,' and the importance of keeping things in perspective when facing challenges. They conclude by discussing the rewarding nature of helping clients build confidence through brand photography.

Keywords

branding photography, storytelling, capturing essence, personal brand, entrepreneurship, building trust, pivotal moments, crisis management, wedding photography, brand photography, fear of being in front of the camera, confidence building, brand photography, collaboration, authenticity, client involvement, variety, personalization, overcoming fear, confidence building

Takeaways

Brand photography is about capturing the essence of a brand through storytelling and showing the personality and likes of the entrepreneur.
Entrepreneurs need to show who they are in their brand images to set themselves apart and build trust with their audience.
Pivotal moments in life can lead to new career paths and opportunities.
Overcoming the fear of being in front of the camera and building confidence in sharing brand images is possible with the right photographer and mindset.
Creating a pick-me-up pack of positive feedback and comments can help boost confidence during low moments. Collaboration and communication between the client and photographer are essential in creating authentic and representative brand photography.
Clients should be actively involved in the planning and execution of the shoot, bringing their own props and ideas to ensure the images reflect their true selves.
Brand photography should showcase the unique personality and working style of the client, rather than conforming to generic trends or expectations.
Variety and personalization are key in brand photography, ensuring that each client's images are distinct and reflective of their individuality.
Feeling the fear and pushing through it is crucial in business and personal growth, and confidence can be built through small steps and pushing outside of one's comfort zone.

Amanda's links:

Instagram: https://www.instagram.com/akpbrandingstories/

Website: https://akpbrandingstories.co.uk/

Connect with Claire

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

Summary

In this episode, Claire Bartlett discusses the importance of having confidence and clarity in your business numbers. She highlights five key reasons why this is crucial: preventing disasters, tracking return on investment, planning for taxes, making informed business decisions, and building overall confidence. Claire emphasizes the need to regularly check and review your numbers, as well as the importance of seeking expert support in accounting. She also mentions Xero as a recommended software for managing business finances.

Keywords

confidence, clarity, business numbers, accounting, disasters, return on investment, taxes, informed decisions, expert support, Xero

Takeaways

Regularly checking your business numbers can help prevent disasters and allow you to make timely adjustments.
Tracking return on investment is essential to understand the effectiveness of your business strategies.
Planning for taxes and saving accordingly can prevent financial stress and surprises at the end of the year.
Your business numbers provide valuable insights for making informed decisions and determining the health of your business.
Having confidence in your numbers builds overall confidence in yourself and your business.

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

Summary

Estelle Keeber shares her journey from relying on a food bank to becoming a successful Instagram consultant. She emphasizes the importance of kindness and the impact we can have on others. Estelle discusses the challenges of dealing with negativity on social media and offers strategies for managing it. She also highlights the need for consistency and trust-building on Instagram to achieve success. In this conversation, Estelle Keeber, also known as the Insta Queen, discusses the benefits of using Instagram stories and reels for business growth. She explains that while Instagram reels can help reach a wider audience, Instagram stories are more valuable for engaging with existing followers and creating warm leads. Estelle also shares a tip for optimizing the bio section on Instagram profiles to increase visibility in searches. The conversation touches on the challenges of keeping up with social media changes and the importance of finding balance in business. Estelle emphasizes the need to focus on oneself and not compare to others in the industry. She also admits to moments of wanting to quit but highlights the resilience and passion that keeps entrepreneurs going.

Keywords

Instagram, business, success, kindness, impact, negativity, social media, consistency, trust-building, Instagram, social media, business growth, Instagram stories, Instagram reels, engagement, bio optimization, visibility, challenges, balance, comparison, resilience, passion

Takeaways

Kindness and support from others can have a profound impact on someone's life.
Limit your exposure to negativity on social media and focus on creating a positive experience for yourself.
Consistency and trust-building are key to success on Instagram.
Utilize scheduling tools and repurpose content to maintain a consistent presence on social media.
Instagram stories are a quick and effective way to show up consistently and engage with your audience. Instagram stories are more valuable for engaging with existing followers and creating warm leads.
Optimizing the bio section on Instagram profiles can increase visibility in searches.
Finding balance in business is crucial for mental health and overall success.
Staying focused on oneself and not comparing to others is key to maintaining motivation and avoiding negative feelings.
Entrepreneurs often face challenges and moments of wanting to quit, but their passion and resilience keep them going.

Estelle's Links:

Facebook - https://www.facebook.com/estelle.keeber

Facebook Group - https://www.facebook.com/groups/301349624211798

Instagram - https://www.instagram.com/estellekeeberofficial

Female Founders Links:

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523