Are you marketing your private practice but feel like something is missing? You’re not alone. Many therapists struggle to bridge the gap between professional boundaries and showing their authentic selves.

In this episode, I sit down with Caz Binstead to explore why authenticity is essential in modern marketing and how you can move away from the outdated ‘blank slate’ model.

Together, we discuss practical ways to let your personality shine through while maintaining professionalism.

If you’ve ever wondered how to attract clients who truly resonate with you, this episode is a must-listen.

What We Cover:

• Why the ‘blank slate’ model creates barriers instead of trust
• How thoughtful self-disclosure can make your marketing more effective
• The ripple effects of showing up authentically—for you and your clients
• Breaking stereotypes in the therapy profession
• Real-world examples of marketing that feels genuine and impactful

About Caz Binstead:

Caz Binstead is a therapist, supervisor, and author with extensive experience in helping therapists build ethical, authentic practices. From co-leading #TherapistsConnect to publishing her book Relational Ethics in Psychotherapy and Counselling Private Practice: Solidarity, Compassion, Justice, Caz is a passionate advocate for relational marketing and thriving private practices.

Resources:

• Caz’s book on Amazon
• Follow Caz on Instagram
• Learn more about Caz’s work

Our previous podcast How clear boundaries help you grow your private practice, with Caz Binstead

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