On this episode, Warren interviews Jimmy and Suzie, the founders of one of the UK’s biggest iced coffee brands, Jimmy's Iced Coffee.

Jimmy and Suzie discuss their journey running a family business as brother and sister, from starting out with a coffee shop, auditioning for Dragon’s Den and distributing their iced coffee across the UK.

Their journey emphasises the importance of gut instinct, being true to oneself when building a brand and always having a positive outlook even when dealing with immense pressure.

They discuss the challenges of scaling a business, dealing with bureaucracy and what led to them selling the business.

With insights from the founders of one of the UK’s largest drink brands, you don’t want to miss out on this episode of the Evolve to Succeed Podcast!

This episode of the Evolve to Succeed Podcast covers…

· Trusting your gut instinct and being true to yourself when building a brand.

· Taking risks by trying unconventional marketing strategies.

· Not overlooking the importance of small wins.

· Seeking out mentors and listening to constructive feedback.

· Maintaining a positive and optimistic mindset throughout the entrepreneurial journey.

· Enjoying the journey and having valid reasons for doing it.

· Taking time to consider what you're doing and don't rush to get to the end.

· Building a great team.

· Making sustainability intrinsic to your business.

· Selling a business for financial security and personal freedom.

Chapters

00:00 Introduction

02:20 Starting Jimmy’s Iced Coffee

03:19 Naivety

04:22 Jimmy and Suzie’s Roles

06:09 Mistakes

08:04 Optimism

10:24 Brother and Sister in Business

13:36 Maintaining Relationships

14:30 Waitrose

23:46 Risks

26:01 Unconventional Marketing

29:43 Seeking Feedback

31:09 Being True to Yourself

35:09 Enjoying the Journey

36:34 Scaling

40:50 Sustainability

46:58 Selling Jimmy’s Iced Coffee

01:05:41 Family and Personal Pursuits