Bill Betts speaks with Elizabeth Hack (El Hack) about her journey from being a successful dog groomer to a business coach specializing in the canine industry. El shares her insights on the importance of effective marketing strategies, emphasizing her six-week marketing campaign approach that can help businesses attract more clients rapidly. They discuss the significance of knowing your worth as a service provider and how to overcome limiting beliefs surrounding pricing. El also highlights the value of community connections and how building relationships can significantly impact business growth. The conversation culminates with the exciting launch of her new book, "Fetch More Clients: Effectively Market and Grow Your Canine Business in Six Weeks," which is packed with actionable advice for pet professionals.

Takeaways:

• Effective marketing for pet grooming businesses can lead to substantial growth in clientele.
• Understanding your worth as a groomer is essential to sustain your business financially.
• Creating genuine connections with clients and community can transform your business's success.
• Implementing a structured six-week marketing campaign can yield impressive results quickly.
• Never underestimate the value of personal interactions; they can greatly enhance customer loyalty.
• Developing a clear vision and setting short-term goals helps prevent burnout and overwhelm.

As always, I'd like to thank the podcast sponsor Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-FREE transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/