• From Pennies to Profit: Budget-Friendly Marketing Tactics That Work

  • Aug 1 2024
  • Length: 20 mins
  • Podcast

From Pennies to Profit: Budget-Friendly Marketing Tactics That Work

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  • Summary

  • In this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies.

    We discuss low-cost marketing tactics for small businesses, emphasising the importance of staying up-to-date with trends and tools, utilising customer feedback and analytics, and being authentic and creative.


    We also discuss strategies for marketing with limited budgets, including creating a marketing plan, understanding the target audience, and tracking and analysing marketing efforts.


    Key Takeaways:


    • Free and low-cost marketing tools for startups and small businesses
    • Measuring marketing efforts with limited budgets
    • Common pitfalls when working with small budgets
    • Allocating limited marketing budgets across channels
    • Tips for navigating creativity with limited funds
    • Market to existing customers for free marketing and loyalty
    • Using limited budgets for testing before scaling successes
    • Brainstorming campaign ideas through open discussion



    Links:


    https://thecreativebenefit.com/


    https://www.instagram.com/savielaurel/


    www.pinkleopard.co.uk
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Marketing Economics
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