In this episode of Funky Flywheels, we dive deep into the critical topic of go-to-market efficiency in today's changing business landscape. Join host Björn W. Schäfer as he speaks with two seasoned experts from software giant SAP - Giuseppe Cristiano and Kilian von Dosky.

Why you should listen:

The era of "growth at all costs" is over. Today's SaaS businesses face a drastically different market environment where sustainable growth, profitability, and efficiency are paramount. Kilian and Giuseppe share their battle-tested frameworks for aligning your go-to-market organization to drive real results.

What you'll discover:

• The root causes of go-to-market inefficiencies that plague most organizations
• Why siloed execution creates pressure internally and negatively impacts customer experience
• The critical importance of a unified understanding of how SaaS businesses truly generate revenue
• Practical strategies for connecting the dots between marketing, sales, customer success, and product
• Why your renewal and expansion strategy might be fundamentally flawed
• The transformative power of "sense-making sessions" that align your entire organization

AI's role in go-to-market efficiency: As the conversation shifts to AI, our experts offer nuanced perspectives on when and how to leverage AI in your go-to-market motion. Their contrasting views provide valuable insights on whether AI should be applied to strengthen fundamentals or used as a forcing function for organizational change.

The bottom line: This episode provides a masterclass in how to build the foundational elements of an efficient go-to-market organization - from leadership alignment to data models, from process design to incentive structures - all focused on creating sustainable growth in today's challenging business environment.

For founders, go-to-market leaders, and anyone responsible for driving efficient growth in their organization.

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Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer
Order Now: My GTM Book Funky Flywheels 🕺💃

1. GER: https://amzn.to/3Sgi8qk
2. ENG: https://amzn.to/4g2Ly49

My Homepage: www.rowing8.com

In dieser inspirierenden Episode der Funky Flywheels Show tauchen wir ein in die außergewöhnliche Geschichte von modernem Mentoring, die mit einer mutigen LinkedIn-Videonachricht begann.

Was dich erwartet:

Ben Bauer, Head of Sales bei WorkFlex, hatte ein klares Ziel: seine Go-to-Market-Strategie verbessern. Statt den konventionellen Weg zu gehen, entschied er sich für einen kreativen Ansatz – er schickte mir, Björn W. Schäfer, Autor von "Funky Flywheels", eine Videonachricht mit einer klaren Bitte: "Ich möchte dich als Mentor gewinnen, was muss ich tun?"

Erfahre heute, was aus diesem ungewöhnlichen ersten Kontakt entstand:

• Pragmatische Umsetzung von Konzepten aus dem Buch
• Asynchrone WhatsApp-Kommunikation statt starrer Termine
• Direktes, wertschätzendes Feedback
  
  

Ben teilt offen, wie er durch Björn's Impulse sein CRM-System umgebaut hat und wie die richtige Balance zwischen Führung und Autonomie sein Sales-Team effizienter macht.

Diese Episode ist ein Musterbeispiel dafür, wie modernes Mentoring im Business-Kontext funktionieren kann – ohne Hierarchie-Gehabe, dafür mit echtem Mehrwert und gegenseitigem Respekt.

Bonus: Erfahre am Ende, wie Björn plant, sein Format mit KI weiterzuentwickeln und was das für die Zukunft von Funky Flywheels bedeutet.

Für alle, die wissen wollen, wie man durch unkonventionelle Wege wertvolle Mentorships aufbaut und wie effektives Sales Leadership heute aussieht.

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Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer
Order Now: My GTM Book Funky Flywheels 🕺💃

1. GER: https://amzn.to/3Sgi8qk
2. ENG: https://amzn.to/4g2Ly49

My Homepage: www.rowing8.com

In this episode, host Björn W. Schäfer welcomes Lewin Keller, a former Google leader turned founder at Coachbot.ai, to dive deep into the transformative power of execution accountability in business and life.

Discover how accountability dramatically increases goal achievement—from just 10% when merely thinking about goals to an astounding 95% with proper accountability systems (links to more resources below 👇). Lewin shares invaluable insights from his journey at Google, where accountability wasn't just encouraged but systematically built into the culture.

Key topics include:

• The multiple layers of accountability: personal, professional, team, and societal
• Why early-stage startups often struggle with accountability as they scale
• The four critical components of effective accountability systems
• How Google created a "no-blame" culture focused on empowerment and support
• Practical frameworks for implementing accountability in your organization

Whether you're a founder, leader, or professional seeking to improve your execution power, this episode provides actionable strategies to transform how you and your team approach goals, commitments, and results.

Learn why accountability might be the missing ingredient in your success formula and how to harness this hidden superpower to achieve breakthrough performance.


Links to more resources:

1. https://www.afcpe.org/news-and-publications/the-standard/2018-3/the-power-of-accountability
   
   
2. https://books.google.com/books/about/ASTD_Handbook_of_Measuring_and_Evaluatin.html?id=mHTEkvyjaLwC
   
   

#ExecutionAccountability #LeadershipPodcast #StartupSuccess #GoalAchievement #BusinessGrowth #PerformanceCoaching #AccountabilityCulture


Song by StockTune

- - -
Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer
Order Now: My GTM Book Funky Flywheels 🕺💃

1. GER: https://amzn.to/3Sgi8qk
2. ENG: https://amzn.to/4g2Ly49

My Homepage: www.rowing8.com