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Join Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books

👉 Sasha and Melanie explore:
— Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding.
— The misconceptions attorneys have about self-publishing and how to protect their intellectual property while publishing independently.
— How to transform a book into a marketing engine that drives thought leadership, client engagement, and business growth.
— Real-life lessons from Melanie’s own experiences with predatory publishers and how those lessons inspired her mission.

👉 Main Takeaways from the Episode:
— Self-publishing gives attorneys control over their intellectual property and royalties while establishing their authority in the field.
— Avoid “publishers” who overpromise and underdeliver, independent publishing is a safer and more rewarding path.
— A book is more than just a product; it’s a tool for content marketing. Leverage excerpts, blog posts, and social media to maximize its impact.
— Clear, relatable content can bridge the divide between complex legal concepts and the needs of prospective clients.

📰 About Melanie Herschorn:
Melanie Herschorn is the Founder of Big Impact Books, a company dedicated to helping professionals publish and market books that establish them as thought leaders. Melanie has worked with countless attorneys, guiding them to use their expertise to write compelling, market-driven books. Her background in PR and journalism shapes her mission to help others amplify their voices authentically.

📞 Connect with Melanie Herschorn:
• Website: https://yourbigimpactbook.com/
• LinkedIn: https://www.linkedin.com/in/melanie-herschorn/
• Facebook: https://www.facebook.com/melherschorn/
• Twitter: https://x.com/i/flow/login?redirect_after_login=%2FMelHerschorn

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Ben Paul, Founder of BD Ladder

👉 Sasha and Ben explore:
— The surprising impact of spending just 18 minutes daily on business development, adding up to over 70 hours a year of focused growth.
— Why starting business development early in your career is a game-changer.
— Strategies to overcome fear of rejection and make networking an easy habit.
— How being genuine and generous in your professional relationships can lead to a steady flow of referrals.

👉 Main Takeaways from the Episode:
— Whether you’re fresh out of law school or a seasoned attorney, the best time to build connections is today.
— Schedule business development on your calendar and treat it as untouchable.
— Be generous with your time, expertise, and connections to establish trust.
— Keep track of your business development efforts to see how small daily actions add up over months and years.

📰 About Ben Paul:
Ben Paul is the Founder of BD Ladder, a consultancy dedicated to helping lawyers and other professionals excel in business development. With years of expertise, Ben provides actionable strategies to make business growth manageable and effective.

📞 Connect with Ben Paul:
• Website: https://www.bdladder.com/ben-paul
• LinkedIn: https://www.linkedin.com/in/benpaulbdm/
• Facebook: https://www.facebook.com/BDLadder
• Twitter: https://x.com/BdLadder

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger

👉 Sasha and Harlan explore:
— The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979.
— The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's focus on digital and social media strategies.
— The importance of integrity and client service in building a lasting reputation in legal practice.
— How processes, from intake to case handling, are essential to scaling any law firm, whether it’s a solo practice or a multi-state operation.

👉 Main Takeaways from the Episode:
— Before diving into marketing, focus on becoming an exceptional lawyer. Delivering outstanding client outcomes naturally generates word-of-mouth referrals and builds a strong reputation.
— Invest in a client-focused website that speaks to your audience’s needs, not just your accolades.
— Treat your advertising like you’re presenting a case to a jury. Be likable, credible, and authentic.
— With changes in ownership laws in Arizona and Utah, private equity could soon enter the legal industry, making it crucial for firms to adopt scalable processes and systems.

📰 About Harlan Schillinger:
Harlan Schillinger, often called the grandfather of legal advertising, has been shaping the legal marketing industry since 1978. Over 46 years, he’s mentored law firms, produced groundbreaking TV ads, and set benchmarks for integrity and innovation. Harlan remains an active thought leader, sharing his expertise at major legal conferences and through private consulting.

📞 Connect with Harlan Schillinger:
• Website: https://www.harlanschillinger.com/
• LinkedIn: https://www.linkedin.com/in/harer54215/
• Facebook: https://www.facebook.com/Harlan.Schillinger.Legal.Marketing.Expert/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/