In this episode, Jo & Vicky discuss how to feel comfortable in the uncomfortable. Those entrepreneurs who are ready to innovate to meet the changing needs of dog owners and to take advantage of new ways of doing things always do well. Their skill set grows, people start to talk about their business and because they are always moving with the times, they meet the needs of dog owners as their needs and how they live change. But innovating does require you to step outside of your comfort zone.

Jo & Vicky share examples of how they have done this and how you can do the same.

KEY TAKEAWAYS

• We all want security, as a result, we all tend not to change willingly. But this is not always good for our businesses.
• The way people live and how they think about their dogs is always evolving, which means what you offer and how you communicate needs to evolve too.
• When you offer something a bit different it gets people talking and attracts people who have tried dog training in the past without experiencing complete success.
• Don’t do things differently just for the sake of it, do it to meet a genuine need.
• Regularly pause and ask you what is and is not working. If your clients are not getting the right result or you are not making a decent profit from one of your services, it is time to make changes.
• Test your changes out with small groups and tweak things before you fully launch your new service.
• When you get used to pushing yourself a bit, you end up learning a lot about yourself.

BEST MOMENTS

‘How many times have you changed something in your business ´

‘Then pretty much 80% of that group enrolled with me on 12-month one-to-one coaching.’

‘Just test it.’

‘If you don't feel passionate about everything you do, then something will need to change.’

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.