Good Company with Michael Kassan

By: iHeartPodcasts
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  • Summary

  • Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan, CEO of MediaLink, a UTA Company, in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”
    2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia
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Economics Social Sciences
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Episodes
  • Daniel Gilbert: “You can have whatever culture you want, but you have to decide what you want that to look like.”

    Daniel Gilbert: “You can have whatever culture you want, but you have to decide what you want that to look like.”
    Dec 9 2023

    Starting a company at 26 can be intimidating, but Daniel Gilbert was up for the challenge. In this episode, we talk to the Brainlabs’ founder and CEO about what it takes to start your own business, the rise of “brandformance” and the art of authentically engaging in culture. 

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    20 mins
  • Laura Jones: “There will always be a need, and in some ways, an increased importance of true human creativity.”

    Laura Jones: “There will always be a need, and in some ways, an increased importance of true human creativity.”
    Dec 9 2023

    Getting into the consumer mindset is something that Laura Jones is familiar with. In this episode, we talk with the Instacart CMO on the company’s recent innovations around their data-driven holiday campaign and AI-powered search experience. Plus, Laura walks us through how shoppable ads enhance the customer experience and the strengths of co-marketing campaigns.

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    31 mins
  • Patrick Harris: “It’s the time to start paying it forward and making sure we can be a lamp, a ladder, or a lifeboat to the talent in our industry.”

    Patrick Harris: “It’s the time to start paying it forward and making sure we can be a lamp, a ladder, or a lifeboat to the talent in our industry.”
    Dec 9 2023

    There isn’t anyone who knows the benefits of marketer-creator collaborations quite like Patrick Harris. In this episode, we talk with Snap’s President of Americas and Partnerships about bridging the gap between brands and creators. Plus, Patrick takes us through Snap’s most recent AI integration with more than 200 million users and 20 billion messages – the chatbot named My AI.

    See omnystudio.com/listener for privacy information.
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    23 mins

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