• Google Deep Dive: Transparency, Empathy, Sustainability in B2B Sales

  • Dec 12 2024
  • Length: 6 mins
  • Podcast

Google Deep Dive: Transparency, Empathy, Sustainability in B2B Sales

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  • Summary

  • Modern B2B sales require salespeople to demonstrate transparency, empathy, and sustainability, qualities often absent due to a lack of training in emotional intelligence and ethical persuasion. A recent CMSWire article highlights this growing expectation from buyers. The article points out a significant gap between buyer expectations and the current skillset of many sales representatives. This gap underscores the need for improved training in emotional intelligence and ethical sales techniques. The overall implication is that B2B sales success now hinges on more than just product knowledge.
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