Grant Lira is the co-founder of The Empathy Firm, a specialized PR company focusing on media placement and maximizing client benefits. Raised in a small Wisconsin town, Grant embarked on a unique journey of self-discovery.

     After high school, Grant's path was uncertain, leading him to join the national guard and undergo rigorous training at Fort Benning, Georgia, where he became a trained paratrooper. While in college, he explored various options, searching for his true calling. It was through a friend's business fraternity that Grant discovered his passion for ethical acquisition and its profound impact on effective leadership. With unwavering dedication to helping others, he realized that this was the path he wanted to pursue long-term.

     Together with his brother, Grant ventured into the world of PR, despite having no prior experience. Their determination and hard work fueled the growth of their business, overcoming challenges and learning valuable lessons along the way. Grant embraced failure as an opportunity to learn and quickly identified successful processes.

     Today, Grant's expertise has garnered recognition, featuring in Forbes, Entrepreneur, and other esteemed publications. He remains committed to guiding business owners and young entrepreneurs in finding purpose and developing their skills. With a swift and ambitious approach, Grant continues to thrive and achieve remarkable success in his endeavors.