• Episode #12: Learning “How to Hardscape” Profitably
    Sep 18 2024

    Michael Pletz of How to Hardscape joins us in this episode! Michael dives into his journey from working at a stone yard to a service-based hardscape company, estimating and pricing advice, tech stack recommendations, tips on increasing profits, and much more. He also provides details on the “How to Hardscape” resources and software.

    Episode Sponsor: Cycle CPA, leading green industry remote accounting and tax firm. For more information visit cyclecpa.com

    Learn more about “How to Hardscape” at howtohardscape.com


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    35 mins
  • Episode 11: Digging Deeper: Marketing R.O.I. in the Green Industry
    Sep 10 2024

    Aiden Silvers of Green Marketing joins us in this episode! Aiden shares advice and tips for companies that are looking to grow through marketing. He dives into the ROI companies should be getting on marketing, what to look for when picking a marketing company, what marketing platforms to utilize, word of mouth vs. spending funds on marketing, and much more.


    Episode Sponsor: Cycle CPA, leading green industry remote accounting and tax firm. For more information visit cyclecpa.com


    Learn more about Green Marketing a greenmarketingfl.com


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    52 mins
  • Episode 10: Sustaining Success: Setting the Foundation to Scale a Hardscape Company
    Sep 3 2024

    Brittany Auman of Auman Landscape joins us in this episode! Brittany dives into the details of running the administrative side of her landscape business, setting up systems, returning to the fundamentals, their shift from lawn care to hardscape install work, tips to working with a spouse, and much more.

    Episode Sponsor: Cycle CPA, leading green industry remote accounting and tax firm. For more information visit cyclecpa.com


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    43 mins
  • Episode 9: Pursuing Excellence in The Green Industry
    Aug 27 2024

    Lucas Durham of Durham Landscaping joins us in this episode! Lucas shares the niche he focuses on, subscription pricing, job costing, selling his company, route density considerations, and much more.


    Episode Sponsor: Cycle CPA, leading green industry remote accounting and tax firm. For more information visit cyclecpa.com


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    42 mins
  • Episode 8: Reflecting Back at Starting a Lawn Maintenance Company
    Aug 19 2024

    Brian Fullerton of Brian’s Lawn Maintenance joins us in this episode! Brian shares what separates great companies from unsuccessful ones, marketing tips, what it means to have a great culture, key changes he made to improve his company, and much more.

    Episode Sponsor: Cycle CPA, leading green industry remote accounting and tax firm. For more information visit cyclecpa.com


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    32 mins
  • Episode 7: Creating a Splash: The Rise of a 7-Figure Pond Business
    Aug 14 2024

    Laura Reale of AquaReale & BlueGreen Marketing joins us in this episode! Laura shares how she was able to grow her pond business into a profitable 7-figure company, with some lessons learned and advice. Laura also helps green industry companies throughout the country with marketing, and she covers the core marketing techniques that have worked best over the years.


    Learn more about BlueGreen Marketing here


    Episode Sponsor: Cycle CPA, leading green industry remote accounting and tax firm. For more information visit cyclecpa.com


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    53 mins
  • Episode 6: From the Army National Guard to an $8.5 Million Landscape & Lawn Care Business
    Aug 8 2024

    Join us for a conversation with Wesley Addington, the owner of Wesley's Landscaping & Lawn Care. In this episode, Wesley shares how he began his journey in the Green Industry, and how he plans to hit $10,000,000 in sales with a 10% net profit margin. He discusses his recruiting and sales strategy, his philosophy on building processes and meeting with the team, his favorite metrics to track, and much more.


    Episode Sponsor: Cycle CPA, leading green industry remote accounting and tax firm. For more information visit cyclecpa.com


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    42 mins
  • Episode 5: Running & Exiting a Multi-7 Figure Landscape Business the “Great Game of Business” Way
    Aug 6 2024

    Ryan Markewich of Creative Roots Landscaping has not only run his landscape business for over 30 years, but he is also a certified Great Game of Business coach. In this episode, Ryan shares how he transformed his business from multiple breaking points to decades of success and growth through open-book management and the Great Game of Business methodology. Ryan also discusses his exit strategy and why he decided to sell his business to his employees. This is an episode you don't want to miss!

    Episode Sponsor: Cycle CPA, leading green industry remote accounting and tax firm. For more information visit cyclecpa.com


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    54 mins