Are Credit Unions Undervaluing Outreach? In this episode of Grow Your Credit Union, host Joshua Barclay and guest co-host James McBride, CEO of CONNECTS Federal Credit Union, welcome David Sussman, CEO of PFP Services, to explore strategies for more meaningful member engagement and sustainable growth. Together, they tackle three key areas:

1. Build Trust Before You Call: Discover how a thoughtful, trust-building approach to outbound marketing can turn what’s often seen as an intrusive tactic into a powerful engine for connecting with members on their terms.
2. Big Ears for Better Solutions: Learn how shifting from product pitches to truly listening first can transform cross-selling into a process driven by empathy, understanding, and member-centric value.
3. Choosing Channels That Count: Find out why meeting members where they already are—from employer groups and community events to social media—helps credit unions forge stronger, more relevant relationships and drive long-term growth.

A huge thanks to this episode's sponsor, PFP Services.

Credit Unions know that engagement is key to success. PFP Services brings expertise, resources, and passion to help you build strong connections with your members. Our goal is to grow your credit union together, forming lasting bonds every step of the way. Partnering with us means a mutually beneficial relationship with absolutely no cost! Visit familysecurityplan.com/credit-unions/ to learn more.

Listen to all of our episodes at growyourcreditunion.com

AI promises big changes, but are credit unions buying into misconceptions that could hold them back? In this episode of Grow Your Credit Union, host Joshua Barclay and guest co-host Elizabeth Osborne, COO, Great Lakes Credit Union are joined by April Clobes, President and CEO, MSU Federal Credit Union to tackle three timely topics:

• The Three Lies of AI: Common misconceptions about AI in the credit union space and uncover actionable use cases that balance human intelligence with artificial efficiency.
• Rate Cuts and Member Strategy: Discover how credit unions can leverage rate cuts with innovative deposit products, streamlined refinancing processes, and a focus on financial education.
• Big Changes Through Baby Steps: Learn how to achieve meaningful progress by focusing on small, data-driven improvements and fostering buy-in across leadership and staff.

Visit growyourcreditunion.com to learn more!

Is the Auto Loan Market Breaking Credit Unions?
With auto loan portfolios declining at record rates, credit unions are facing tough questions about their reliance on this market. Rising interest rates, changing consumer behaviors, and the younger generation's shift away from car ownership are reshaping strategies. From HELOCs to small business loans, discover how credit unions are adapting to fill the gaps.

The Quest for Deposits: Cannabis, Cross-Selling, or Something New?
Attracting deposits is becoming a steep climb as credit unions grapple with cost-of-funds challenges and rising competition. Unconventional strategies, including cannabis banking, cross-selling, and small business lending, are explored alongside hard lessons learned in ALM mismanagement. Are credit unions ready to compete with bigger institutions—or does a new playbook need to emerge?

Succession Planning: The Silent Killer of Small Credit Unions
Succession planning remains a persistent problem for credit unions, with issues ranging from board missteps to CEO complacency. Innovative approaches like fractional leadership and executive lending programs offer fresh perspectives on how small credit unions can prepare for the future.

In this episode, hosts Joshua Barclay and Becky Reed welcome guest Jon Hernandez, CEO, CalCom, Mattel, Nikkei & Mabuhay CUs to discuss how credit unions can address these critical challenges—and chart a sustainable path forward.

Are credit unions ready to leave remote work behind? Corporate CEOs are making bold moves, with 80% planning full-time office returns in the next three years. For credit unions, the decision isn’t just about where employees work—it’s about maintaining culture, collaboration, and member service.

But as leaders wrestle with workforce strategies, bigger shifts are looming. A planned merger between First Technology Federal Credit Union and Digital Federal Credit Union would create the sixth-largest credit union in the U.S. While this promises growth, critics argue it could erode competition and push smaller credit unions closer to extinction.

And finally, we cover the broken process of employee onboarding: With only 39% of employees finding it clear and 22% calling it disorganized, credit unions must rethink how they welcome new talent—or risk losing them altogether.

In this episode hosts Joshua Barclay and Becky Reed welcome guest Shawn Premer, Chief Human Resources Officer at Consumers Credit Union to discuss these challenges—and offer solutions to keep credit unions growing.

In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome on guest Matthew Fehrmann, CIO of Kohler Credit Union to talk about these three topics.

• Core System Challenges: Addressing prevalent dissatisfaction with core systems in the credit union section by exploring the considerations between opting for a complete core conversion versus optimizing existing systems to better meet organizational needs.
• FinTech Partnerships Back-out Plan: The importance of having a robust contingency plan when collaborating with FinTech companies. Such plans are vital to ensure operational continuity and mitigate risks associated with potential partnership failures.
• Cybersecurity Management: The complexities of cybersecurity within credit unions. Guidance on selecting appropriate cybersecurity vendors and strategies to remain vigilant against evolving cyber threats.

Additionally, we are proud to introduce a brand new segment titled Behind The Data, powered by the Filene Research Institute, offering listeners data-driven insights pertinent to the credit union industry. In this episode we address the CFPBs newest ruling on "Open Banking." Read more about that here.

In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome Mina Worthington, President and CEO of Solarity Credit Union, to explore the future path for credit unions. They discuss the potential of embracing small business community banking, the importance of reinforcing the cooperative difference, and how credit unions can remain relevant and successful in a rapidly changing financial landscape.

Plus, we discuss how credit unions can balance fee eliminations while staying financially sustainable and examine how reimagining the in-branch experience is driving innovation across the industry.

With credit unions managing an average of 182 vendors per week, ensuring alignment between all partners can be a daunting task. But what if getting all your vendors in the same room could unlock new opportunities for strategic growth?

In this episode of Grow Your Credit Union, Joshua Barclay and guest co-host Mike McWethy, EVP of Texans Credit Union welcome on Tansley Stearns, President and CEO of Community Financial Credit Union to talk about the value of getting all vendors into one room to align on strategy.

Plus:

• Are credit union boards equipped to meet strategic goals, and how should board recruitment be reimagined?
• What challenges do credit unions face with member onboarding, and how can they improve the process?
  

A huge thanks to this episodes sponsor, InvestiFI

InvestiFi is the only InvestTech solution built to allow for trading to and from deposit accounts, enabling Credit Unions to retain more assets and attract new members. Help your members navigate the complexities of financial markets with ease from within their current online banking experience with InvestiFi. Learn more at investifi.co.

Are you facing the challenge of building the right team to drive your credit union forward? Many leaders grapple with whether to hire specialists with deep expertise or passionate generalists who bring versatility. In an industry that's rapidly evolving, how do you assemble a team that's both agile and aligned with your vision?

In this episode of Grow Your Credit Union, Joshua Barclay and guest co-host James McBride, president and CEO, CONNECTS Federal Credit Union welcome on sponsored guest Kian Sarreshteh, co-founder and CEO of InvestiFI to talk about strategies for building the ideal team for growth by balancing specialists and generalists.

Plus:

• Discover how embracing radical transparency can align your organization and enhance collaboration.
• Learn how integrating investment services directly into your online banking can keep deposits in-house and meet your members' evolving needs.
• Explore effective ways to enhance member loyalty and increase share of wallet in your credit union.

A huge thanks to this episodes sponsor, InvestiFI

InvestiFi is the only InvestTech solution built to allow for trading to and from deposit accounts, enabling Credit Unions to retain more assets and attract new members. Help your members navigate the complexities of financial markets with ease from within their current online banking experience with InvestiFi. Learn more at investifi.co.