Episodes

  • 3 Key Jobs of a Law Firm Owner with Ken Hardison

    3 Key Jobs of a Law Firm Owner with Ken Hardison
    Oct 11 2024
    Welcome to episode 248 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken underscores the critical role of vision and leadership in law firms, emphasizing the need for clear core values and a mission statement to drive the firm toward its goals. Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52. Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – his goal remains the same: “To help as many lawyers as possible create the practice of their dreams. More profits. More Cases. And a law firm that gives you freedom to live the life you want and experience greater success on your own terms." What you’ll learn about in this episode: 1. Importance of Client Service: - Make client satisfaction a priority. - Prioritize client feedback for improvement. 2. Creating a Strong Workplace Culture: - Develop core values for the firm. - Foster a culture of excellence and respect. 3. Hiring A-Players: - Aim to have 60-70% of staff as A-players. - Recruit individuals who are growth-oriented and effective communicators. 4. Defining Your Firm's Vision: - Establish a clear vision and mission statement. - Identify your firm's unique brand and messaging. 5. Leadership Responsibilities: - Lead by example in promoting client-centric values. - Surround yourself with top talent in key management roles. Resources: https://www.pilmma.org/
    Facebook: https://www.facebook.com/PILMMA
    Instagram: @pilmma
    LinkedIn: https://www.linkedin.com/company/pilmma/posts/?feedView=all Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost
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    13 mins
  • Outrank Competitors: The Ultimate SEO Guide for Law Firms with Tanner Jones

    Outrank Competitors: The Ultimate SEO Guide for Law Firms with Tanner Jones
    Oct 4 2024
    Welcome to episode 247 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development at Consultwebs.

    Tanner Jones is a seasoned expert in online marketing for law firms, particularly personal injury firms, with over 20 years of experience at Consultwebs. He is known for his valuable insights and practical strategies that help law firms enhance their online presence and maximize their marketing efforts. Tanner's approach focuses on building strong brand identities, optimizing phone answering processes, and creating efficient website designs to generate leads and establish credibility in the legal industry.

    What you’ll learn about in this episode:

    1. Marketing Considerations:
    - Understanding your audience and your brand.
    - Who answers your phone and what does your sign-up process look like.

    2. Your Website is your Virtual Office:
    - Quick-loading, mobile compatibility, consistency, content, etc considerations.
    - Building your trust, showcasing your brand, your assets, and your accomplishments.

    3. Turning Potential Clients into Clients:
    - Recognizing the importance of providing clear conversion and contact opportunities on website pages.
    - Utilizing tools like Intaker to enhance user experience, increase engagement, and improve conversion rates.

    4. Lead Generation and Brand Building:
    - Monitoring data metrics and leads generated through marketing efforts.
    - Benefits of combining brand building and lead generation to reach and retain clients.

    5. Reaching a Wider Audience Online:
    - The importance of prompting clients to review your law firm on Google Business Profiles.
    - Strategic video content creation and leveraging platforms like YouTube, without relying too much on AI.

    Resources: https://www.consultwebs.com/
    https://www.linkedin.com/in/tannerjonescw/
    (877) 278-5590

    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    39 mins
  • Enhancing Law Firm Communication with Kolbe® Insights with Erica Caviness

    Enhancing Law Firm Communication with Kolbe® Insights with Erica Caviness
    Sep 27 2024
    Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of intelligence or personality but a reflection of operational strengths and how individuals take action. With a professional journey rooted in both medical and legal coaching expertise, Erica stands out as a seasoned authority in the consulting realm, particularly within the intricate landscape of law firms. Her track record has proven she's all about actionable strategies that make a true impact and drive measurable results within the business.

    As a longtime certified Kolbe® consultant, she is especially passionate about helping law firm owners and their teams leverage their operational strengths to remarkably improve communication and productivity. Erica considers helping her clients break through barriers and thrive to be one of life's greatest joys. What you’ll learn about in this episode:
    1. Elevating Team Performance with Kolbe®'s Personalized Insights
      • Discover how personalized Kolbe® scores can transform team dynamics and boost communication.
      • Learn how the tool identifies and addresses potential conflicts and communication barriers, setting the stage for a harmonious work environment.
    2. Maximizing Team Potential Through Operational Strengths
      • Delve into Erica's perspective on the tool's emphasis on operational strengths over traditional metrics.
      • Explore the benefits of aligning team members with roles that match their strengths, fostering peak performance.
    3. Crafting Efficient Teams Through Role Alignment
      • Uncover the strategy behind role alignment, identifying trends and strengths crucial for efficient teams.
      • Learn how matching individuals with roles based on their natural strengths can significantly enhance team cohesion and productivity.
    4. Revolutionizing Hiring Practices with a Strategic Approach
      • Explore the impact of combining multiple assessments, including Kolbe®, IQ tests, and the DISC test, in creating a comprehensive candidate profile.
      • Understand how this strategic hiring approach ensures candidates are aligned with specific role requirements, setting the stage for success.
    5. Resolving Team Conflicts Through Kolbe®'s Power
      • Discover the transformative power of the Kolbe® Assessment Tool in enhancing team dynamics and operational efficiency.
      • Why leveraging the Kolbe® assessment is deemed one of the most effective ways to understand and address potential conflicts within the team.
    Resources: erica@thriveconcepts.org http://www.thriveconcepts.org/ https://www.linkedin.com/in/erica-c-935213171/
    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    24 mins
  • Enhancing Legal Efficiency Through AI Innovations with Hamid Kohan

    Enhancing Legal Efficiency Through AI Innovations with Hamid Kohan
    Sep 20 2024
    Welcome to episode 245 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, Legal Soft Founder.

    Hamid Kohan is the founder of Legal Soft, a company specializing in AI-driven solutions for law firms. Hamid is a leading expert in the development and implementation of referral networks to enhance firm profitability. His passion for innovation and strategic growth has positioned him as a key figure in revolutionizing law firm operations.

    What you’ll learn about in this episode:

    1. Embracing AI Integration in Law Firms:

    - Exploring promising outcomes and navigating challenges.
    - Ensuring compliance with model rules of ethics in AI implementation.

    2. Referral Profit-Boosting Strategies:

    - Understanding referral networks' significance for law firms as a resource.
    - Harnessing the power of dedicated platforms for nationwide referrals.

    3. Enhancing Productivity:

    - The evolution of the legal industry towards multistate virtual operations.
    - Leveraging AI-enhanced virtual assistants for streamlined workflows.

    4. Increasing Efficiency with Referrals:

    - Key factors in successful referral handling for case management and fee collection.
    - Implementing robust tracking and management tools for effective referral network utilization.

    5. Online Presence:

    - Staying updated on social media sites and the effects for potential clients.
    - The importance of an engaging online presence to set your law firm apart. Resources: https://legalsoft.com/hamid-kohan/ ;
    https://www.linkedin.com/in/hamid-kohan-0367276/ ;
    https://www.instagram.com/legal.soft/?hl=en ;
    https://www.threads.net/@legal.soft ;
    https://www.tiktok.com/@lega

    Legal Soft Solution
    https://www.facebook.com/legalsoftsolution
    https://twitter.com/legalsofttweets
    https://www.linkedin.com/company/legalsoftsolution/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    30 mins
  • Mastermind Networking for Optimal Law Firm Growth with Gary Martin

    Mastermind Networking for Optimal Law Firm Growth with Gary Martin
    Sep 13 2024
    Welcome to episode 244 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gary Martin Hays.

    Gary Martin Hays is a successful attorney based in Atlanta, Georgia. With a thriving practice in a competitive market, Gary is known for his emphasis on personal client interactions to build strong relationships and improve case outcomes. He is recognized for his use of edutainment videos to educate and entertain viewers, establishing trust and credibility in the community. Gary's extensive experience in marketing, including television, radio, and online platforms, has contributed to his firm's long-standing presence in the legal field. Additionally, his commitment to community involvement and continuous learning, as evidenced by his numerous publications, demonstrates his dedication to providing valuable legal services and resources to clients and colleagues alike.

    What you’ll learn about in this episode:

    1. Marketing Strategies:
    - Understand consumer needs such as addressing medical bills.
    - Cautiously invest in advertising, put yourself out there, and spread the word.

    2. Importance of Personal Client Interactions:
    - In-person meetings and accessibility establish strong relationships.
    - Improve case outcomes through personal connections.

    3. Enhancing Personal Injury Claims:
    - Accurate assessment of traumatic brain injuries (TBIs).
    - Utilization of services like Brain Cushion for valuable diagnostic tools.

    4. Building Client Trust:
    - Demonstrate compassion and share past successes to build trust.
    - Create edutainment content for client engagement and education.

    5. Transition and Growth of Law Firms:
    - Asking for help, broadening your network, and attending learning events.
    - Be open to feedback so you can mitigate negative reviews that could hurt your business. Resources: https://www.garymartinhays.com/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    34 mins
  • Traditional vs. Digital Ads for Law Firms with Eric Morgan

    Traditional vs. Digital Ads for Law Firms with Eric Morgan
    Sep 6 2024
    Welcome to episode 43 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, CEO of Roux Advertising. Eric Morgan is advertising professional based in New Orleans and the founder of Roux Advertising. With a wealth of experience in media strategy planning, Eric is a go-to expert for clients seeking guidance on navigating the complexities of advertising platforms. Eric's passion for discussing advertising trends and strategies shines through in his presentations and interactions, making him a valuable resource for businesses looking to enhance their brand recognition and generate leads. What you’ll learn about in this episode: 1. Considering investing in Streaming & Broadcast:
    - Understanding the differences and the roles they play in consumers lives, and what the best decision may be for your firm right now.
    - Consumption patterns changing over the years and fragmented and consolidation of Streaming, and how that affects ROI with Streaming and Broadcasting.

    2. User Data:
    - Growing focus on data monetization in streaming, with user data becoming a primary asset for attracting investments.
    - Data analytics adoption is essential for law firms to stay competitive in digital advertising.

    3. Strategizing for your Firm
    - Highlighting the significance of choosing specific days for advertising based on call volume patterns.
    - Creative rotations in advertising and client-aligned strategies can boost engagement and campaign success.

    4. Maximizing Results:
    - Strategic brand presence helps to save firms time and energy while improving brand recognition.
    - Importance of active client participation, preparation, and follow-through in marketing strategies.

    5. The Value in Having Help:
    -Specialized knowledge and professional guidance are necessary to navigate pricing, audience reach, and post-analysis for successful advertising outcomes.
    - Objective advisors can prioritize ROI, and use their prior experience to customize your plan and maximize your results.

    Resources: Website: Roux Advertising - New Orleans Agency Built for Law Firms
    Email: eric@rouxadvertising.com
    LinkedIn: Eric Morgan | LinkedIn
    Twitter: https://x.com/RouxAdvertising
    Facebook: https://www.facebook.com/RouxAdvertising/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost
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    38 mins
  • Enhancing Law Firm Efficiency Through Processes with Phillip Kearns

    Enhancing Law Firm Efficiency Through Processes with Phillip Kearns
    Aug 30 2024
    Welcome to episode 242 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Phillip Kearns, Chief Process Officer and Intake Director of Kearns Legal Solutions. Phillip Kearns is a professional with extensive experience in running, creating, and scaling law firms to enhance efficiency. He has a diverse background, having worked as a chief process officer, intake director, and even managed a Social Security department. With over 20 years of experience in the legal industry, Philip is dedicated to optimizing processes, improving profitability, and helping law firms succeed. What you’ll learn about in this episode: 1. Creating Processes:
    - Conduct an assessment to identify gaps and involve high-performing team members.
    - Implement a start, stop, stay approach to address issues, prioritize changes, and avoid overwhelming staff.

    2. Incremental Implementation:
    - Address gaps step by step, testing for effectiveness before full implementation, and avoid trying to change everything at once.
    - Identify opportunities for automation and outsourcing to streamline processes and improve efficiency.

    3. Team Involvement:
    - Establish a dedicated team within your firm to continually review and improve processes at all levels.
    - Get your firm members involved and invested in the improvement of the firm by creating a committee to oversee changes.

    4. Positive Work Environment:
    - Well-defined processes reduce stress on team members and create a positive work culture.
    - Consistent processes lead to an outstanding product delivery, enhancing client satisfaction and driving more cases.

    5. Efficiency and Resource Management:
    - Efficient processes enable quicker case resolution, better resource utilization, and smoother onboarding for new members.
    - Solid processes aid in predicting cash flow, reducing stress on the team, and improving client service over time.

    Resources: Website: http://www.klegalsolutions.com/
    Phone Number: (336) 972-2814 Email: info@klegalsolutions.com

    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    31 mins
  • Processes and Procedures for Scaling Your Legal Business with Daya Naef

    Processes and Procedures for Scaling Your Legal Business with Daya Naef
    Aug 23 2024
    Welcome to episode 241 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Daya Naef, CEO of The Success Partner. As a seasoned entrepreneur, business coach, and consultant, she specializes in guiding individuals and business leaders to unlock their full potential and achieve their goals. With over 20 years of experience in the industry and five companies to her name, she understands the unique challenges her clients face and has a proven track record of helping them overcome obstacles and thrive. What you’ll learn about in this episode: 1. Pursuing Profitability and Sustainability In Your Business: - Building a well-rounded business by exploring new aspects and expanding your knowledge. - Strategizing and prioritizing to facilitate comprehensive, hands-off, company growth. 2. Balancing Life as a Lawyer and Entrepreneur: - Cultivating self-awareness and retrain yourself to manage all work aspects effectively. - Maintaining a healthy work-life balance during the transition to entrepreneurship 3. Embracing Honesty and Self-Awareness : - Understanding your strengths, weaknesses, and personality traits. - Reflecting on what you truly want and where your skills are most effective. 4. Aligning Vision and Mindset: - Identifying your personal goals and the vision you have for your firm. - Acknowledging the importance of mindset in shaping your business direction. 5. Effective Delegation and Planning: - Establishing structures, processes, and procedures to support business growth. - Considering bringing on professionals to help share responsibilities and enhance your team. Resources: Website: https://www.thesuccesspartner.net/
    LinkedIn: https://www.linkedin.com/in/dayanaef/
    Twitter: https://twitter.com/DayaJNaef
    Facebook: https://www.facebook.com/TheSuccessPartner Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    27 mins