EPISODE SEVEN: Drive Up Your Profits With Community Involvement

GUEST: Harrison Lord, Lord Law Firm

The practice of law is among the more stressful professions. Adding business development to a lawyer’s ever-increasing litany of responsibilities can easily lead to overwhelm. Despite being a service-oriented industry, most law schools continue to send ill-equipped graduates into the workforce. Ready to fill that knowledge gap and beef up your book of business? This episode with Harrison Lord of the Lord Law Firm is for you.

Harrison joins us on this episode of The 26th for an in-depth discussion on business development and specifically the role of community involvement in transforming your law firm. For Harrison, community involvement is mainly the practice of cultivating a network of people who know, like, and trust you.

Harrison emphasizes moving beyond formal training and being more intentional in making connections with your peers. Find an organization or group and engage yourself in activities that you care about. Just as important, Harrison stresses, is learning what projects to say “no” to.

He also recommends lawyers avoid a transactional approach to relationship-building, this is a quick way to come off as insincere and salesy. He points to soft marketing approaches as superior methods that focus on carving out intentional time to nurture relationships. Even during the COVID-19 lockdown, where face-to-face meetings are discouraged, there are an abundance of tools and groups at your disposal to build and maintain your network.

Mentorship is another topic Harrison touches on, encouraging lawyers to cultivate multiple streams of mentorship. Mentors come in all shapes and sizes, and don’t necessarily need to have a legal background to provide valuable mentorship. You can often get the best pieces of advice from those outside the industry, like entrepreneurs.

At the end of the day, Harrison advises against being so hyper-focused on your marketing processes that you lose sight of what your connections are looking for and how you can help them. He also provides us with a piece of advice we can all benefit from, “whatever you do, just show up and be pleasant.”

You can connect with Harrison Lord at www.LordFirm.com.

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Some of the necessary things that are part of building a business involve networking, marketing and putting yourself out there.