• Has Corporate Foresight Become Obsolete? - Prof. Dr. René Rohrbeck @EDHEC

  • Oct 1 2024
  • Length: 1 hr and 24 mins
  • Podcast

Has Corporate Foresight Become Obsolete? - Prof. Dr. René Rohrbeck @EDHEC

  • Summary

  • "Strategic foresight, as I define it, is really about the capability of organizations to, in a systematic way, create superior positions in markets of the future."

    In this episode, Dr. Christian Mühlroth engages in a discussion with Professor Dr. René Rohrbeck, a leading expert in strategy foresight and innovation, Professor of Strategy and EDHEC & UNESCO Chair addressing a pivotal question: is corporate foresight still relevant in a world driven by short-term gains?

    Together with René, we examine the vital role of foresight in helping companies navigate today's staggering uncertainty, exploring how future-oriented thinking can give businesses a competitive edge. René provides insightful examples of how companies can anticipate existential threats, adapt to market shifts, and use foresight to gain a competitive advantage. The discussion also addresses the potential risks of AI echo chambers in strategic planning and the importance of making bold, long-term decisions in an increasingly unpredictable business environment. This episode offers valuable insights for anyone seeking to future-proof their business strategies.


    *** RELATED LINKS ***

    Below we have listed all the sources that René refers to in the podcast episode:

    • Upright Platform⁠
    • ⁠The Ørsted story⁠
    • Study from Prof. Dr. René Rohrbeck & Menes Etingue Kum on ⁠"Corporate foresight and its impact on firm performance: A longitudinal analysis"
    • ⁠The Merryll Lynch case⁠
    • ⁠EDHEC FIT Chair⁠
    • ⁠Global Foresight Network of the World Economic Forum
    • Article from Amy Webb ⁠"Bringing True Strategic Foresight Back to Business"⁠


    *** FEEDBACK WELCOME ***We'd love to hear your thoughts on this episode! Don't hesitate to contact us at info@innovationrockstars.show with your feedback, comments, or questions.


    *** HUNGRY FOR MORE? ***Check out our website at ⁠⁠⁠⁠⁠innovation-rockstars.show⁠⁠⁠⁠ or⁠ browse our Innovation Rockstars channel on all major podcast platforms.

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