Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.

A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business.

This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.

In This Conversation We Discuss:

• [00:50] Intro
• [01:19] Evaluating if your business needs a refresh
• [02:45] Simplifying transitions with the right tools
• [04:01] Creating checklists for seamless projects
• [05:21] Streamlining operations with Shopify’s tools
• [06:43] Addressing website failures with solid solutions
• [07:23] Rebranding & redesigning during platform migration
• [08:57] Redesigning for better performance and results
• [11:19] Boosting efficiency with modern solutions
• [12:15] Auditing performance to fix slow-loading stores
• [14:08] Episode sponsors: StoreTester and Intelligems
• [17:20] Building high-converting landing pages
• [19:23] Improving conversions with flagship landing pages
• [20:56] Refining user experiences with detailed testing
• [21:41] Duplicating templates for faster scalability
• [22:41] Exploring advanced tools for scalability
• [24:07] Deciding if Shopify Plus is the right investment
• [25:10] Leveraging new customer accounts
• [26:10] Utilizing new features to stay competitive
• [26:44] Electric Eye diagnostics for better store insights

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Shopify expert design and development agency electriceye.io/
• A brand studio where art meets commerce feel.studio/
• Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Sean is a brand owner/operator & has a specialty in building teams & processes efficiently. Originally from Seattle, he spent 5 years living in China living (breathing) product development & supply chain, and now is based out of San Diego, CA.

In This Conversation We Discuss:

• [00:45] Intro
• [01:17] Chasing opportunities abroad after graduating
• [02:30] Navigating the challenges of crowdfunding campaigns
• [03:27] Diagnosing messaging from top campaigns
• [04:32] Leveraging early opportunities in crowdfunding
• [05:12] Owning the responsibility for product-market fit
• [06:11] Prioritizing proven experience over potential
• [07:35] Valuing brand reputation over chasing trends
• [09:25] Tinkering with Shopify from the very beginning
• [10:36] Expanding product lines with complementary items
• [11:15] Episode sponsors: StoreTester and Intelligems
• [14:29] Understanding the challenges of apparel & soft goods
• [15:47] Establishing your product's value before launching
• [16:20] Embracing the long route to perfecting new products
• [17:03] Recognizing different customer behaviors across products
• [18:01] Surveying customers to guide product expansion
• [19:04] Realizing that customer bases differ by product
• [20:00] Figuring out if new products fit your brand
• [20:53] Managing the shift from top-line to profit focus
• [22:51] Restructuring for lean growth and profitability
• [24:28] Operational strength through offshore hires
• [26:31] Rethinking outsourcing for quality and value
• [28:06] Value through global workforce opportunities
• [29:34] Exploring Vincero and Tidal’s offerings

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Timeless pieces, modern style, premium performance vincerocollective.com/
• Follow Sean Agatep linkedin.com/in/sagatep/
• Founder-led headhunting and staffing solutions hiretidal.com/
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast.

Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. experience through her CPR Pitching Method™.

Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to-play.

A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.

In This Conversation We Discuss:

• [00:43] Intro
• [01:15] A career pivot from diplomacy to PR
• [02:40] Empowering product makers to master PR
• [03:48] Aligning PR strategies with ecommerce goals
• [04:20] Highlighting challenges with paid ads and ROI
• [05:19] Demystifying DIY PR for entrepreneurs
• [06:20] Building confidence through PR wins
• [08:07] Identifying the right journalists for your niche
• [09:51] Using grassroots opportunities for media coverage
• [10:52] Using the CPR method for media opportunities
• [11:41] Reframing outreach as mutually beneficial
• [12:35] Working smarter with PR-driven content
• [13:12] Concise subject lines for journalist pitches
• [14:15] Writing pitches with long-term relevance in mind
• [16:16] Deciding when to send samples to influencers
• [16:48] Promoting product visuals through email
• [17:17] Identifying legitimate journalists for pitches
• [18:29] Affiliate link opportunities with shopping guides
• [20:25] Finding creative angles for product pitches
• [22:20] Clarifying price points, availability, & shipping
• [23:24] Applying the CPR framework for podcast pitches
• [24:32] Expanding your authority beyond your product
• [25:21] Connecting your product to trending topics
• [26:34] Utilizing AI to brainstorm creative pitch ideas
• [27:34] Using DMs to boost email pitch response rates
• [28:39] Embracing consistency in pitching for success
• [30:14] Transforming a simple product into a media story
• [31:18] Recycling your best pitch for different seasons
• [32:23] Advocating yourself in a competitive PR landscape
• [33:14] Learn powerful pitching strategies from Gloria

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Follow Gloria Chou linkedin.com/in/gloriaychou/
• Award-winning PR coach to 10,000 small businesses learn.gloriachoupr.com/masterclassbygloria

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!