Are we nearing the end of the "Age of Print"? And, if so, what comes next?
The concept of "the Gutenberg Parenthesis" suggests that the era of print – which began in the 15th century, when the printing press was developed by Johan Gutenberg, and extended to the 20th century, when radio and television muscled in – was a unique period for human communication. However, as this week's guest Jeff Jarvis argued in his book The Gutenberg Parenthesis: The Age of Print and Its Lessons for the Age of the Internet(Bloomsbury, 2023), our emphasis on literacy is historically situated in ways we may find difficult to recognize. After, all, there were not always authors, publishers, editors, or newspapers-- all of which are recent inventions, in the grand scheme of things-- and we may in fact be coming to the end of this age.
Printing as a technology brought with it all manner of social, political, religious, and cultural effects that we now take for granted: for example, that we know who the "authorities" are, that grammar is fixed, that spelling must be consistent, or that our information must be curated for us. If the age of printing is coming to an end, and if the web is our "new" technology, then we might not be in the best position to understand its potentials and implications.
Some contours of the closing of this parenthesis are coming into view, to be sure, but the full extent is not entirely clear. What did print allow and what did it deny? What does the end of print mean for the ways in which we find and digest information about our world? What happens to our ability to communicate complex and subtle ideas? Are we headed toward the promised land... or the apocalypse?
Full episode notes available at this link:
https://hotelbarpodcast.com/podcast/episode-153-the-gutenberg-parenthesis-with-jeff-jarvis
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