• How Botivo is disrupting the non-alcoholic category

  • May 20 2024
  • Length: 26 mins
  • Podcast

How Botivo is disrupting the non-alcoholic category

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  • Summary

  • Imme Ermgassen is the co-founder of Botivo; before this new venture, she worked for almost 20 years in brand strategy as well as cultural and consumer understanding.
    In this episode, Imme shares the story behind Botivo and why great brands need to leverage great tensions to succeed.

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