“You're setting the direction. But how you get from Point A to Point B is really up to that person.”

In this episode, Craig Anderson sits down with Chrystal Struben, President and CEO at AYS Inc, to share her journey as a leader navigating the complexities of nonprofit organizations. Chrystal reflects on her experience following a 34-year founder, sharing how she developed her unique leadership style while building trust and driving organizational growth.

Chrystal shares the challenges of balancing compassion with accountability and emphasizes the importance of clear communication and empowering teams. With her leadership philosophy, “Be the compass, not the map,” and inspiration from thought leaders like Gino Wickman, she offers practical insights on building trust, managing change, and communicating vision effectively.

After You Listen:

• Connect with Chrystal Struben on LinkedIn

• Connect with Craig on LinkedIn

• Subscribe to Craig’s "The Evolving Leader" newsletter

Key Takeaways:

• Set the big vision for your team. Guide, and don’t micromanage

• Embrace structure. Consistency builds trust and clarity, reduces chaos, and aids in smoother operations

• Learn from mentors. Their insights can provide invaluable support and perspective on your leadership journey

Things to listen for:

(00:00) Intro

(02:36) Lightning round with leadership insights

(07:13) Be the compass, not the map

(08:28) Building structure to guide your team

(12:39) Why vision must come first in leadership

(16:04) Balancing compassion with leadership authority

(19:51) Leading in mission-driven organizations