How I Wrote This

By: Brett Gordon and Karen Winterich
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  • Summary

  • "Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
    Brett Gordon and Karen Winterich
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Science Social Sciences
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Episodes
  • Ep. 12 - Generative Interpretable Visual Design with Ankit Sisodia, Alex Burnap and Vineet Kumar

    Ep. 12 - Generative Interpretable Visual Design with Ankit Sisodia, Alex Burnap and Vineet Kumar
    Oct 9 2024

    Brett talks to Ankit Sisodia, Alex Burnap and Vineet Kumar about their forthcoming JMR paper “Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis.”
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    47 mins
  • Ep. 11 - Mitigating Food Waste with Huachao Gao, He (Michael) Jia, and Bingxuan Guo

    Ep. 11 - Mitigating Food Waste with Huachao Gao, He (Michael) Jia, and Bingxuan Guo
    Aug 13 2024

    On the first episode of Season 2, Karen talks to authors Huachao Gao, He (Michael) Jia, and Bingxuan Guo about their paper “Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste.”



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    47 mins
  • Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett

    Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett
    May 28 2024

    In the final episode of season 1, JMR Co-Editor Brett Gordon speaks with Yufeng Huang, Paul Ellickson, and Mitch Lovett about their paper Learning to Set Prices.

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    50 mins

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