Dawn and Tracy, who both run successful businesses, are getting overwhelmed with the number of options available to them when it comes to marketing. This past year, Dawn has decided to “chuck the book” at a number of marketing options in an attempt to find the one that works best for her. But, what she’s discovered is that it’s not as simple as just commissioning a marketing agency. From branding, to messaging, to understating your business and yourself, the ladies are here to walk you through the fundamental aspects you have to get right first before any adventures in marketing can begin and the dangers you’ll face if you don’t do the hard work first.

KEY TAKEAWAYS

• Marketing is more than Facebook and Google ads, but a lot of new businesses don’t understand this. Dawn explains how marketing hasn’t really changed since the 50’s and recaps some of the lessons you can learn from the ‘old boys.’
• The foundations are key to any form of marketing, such as a logo, slogan and strong branding. Dawn and Tracy share their tips on getting these foundations right so that the marketing you do, does not fail.
• Even the best marketing idea in the world will fail if it doesn’t reach the right people. Tracy talks about the importance of understanding your perfect customers to make sure you get your message in front of the people that matter most.
• There are thousands of marketing companies out there, but how do you know which one is right for you? Dawn and Tracy share their ‘red flags’ to look for when commissioning a marketing company.

BEST MOMENTS

“In order to win certain deals, it’s not just about marketing your company, but marketing who you are.”

“If you don’t understand who your perfect client is, you’re doomed before you start.”

“What do you do, what problems can you solve, what is special about what you do, who are your clients? - if you can nail those four things, you’ll have strong, focused marketing.”

EPISODE RESOURCES

Real Women on Instagram

Real Women Website

ABOUT THE HOSTS

Dawn and Tracy are real women who are fed up of all the “noise” out there in the real world. Life isn’t simply rainbows and unicorns, it's broken relationships, hard work, hot sweats and never ending laundry baskets. But life as a real woman is also about being honest, having good gossip and speaking our truths. Whether it’s peeling yourself into your spandex for a night out, or running a business meeting barefoot because the heel has fallen off your stilettos, there is always something to laugh about in life.

Dawn is mid 50’s mid menopause straight talking business maverick. Four kids, three grandchildren, two businesses, one husband and a self proclaimed “hottie”.

Tracy is a mid 50’s awesome mum, business and property mentor. Proud of her raw, honest nature, “bonkers” sense of humour and good old-fashioned northern humility.

PODCAST DESCRIPTION

The business of being a real woman juggling life, love and work for many of us is pure sweat, grit & hustle. This podcast is for those of you who are tired of the “noise” and just want real down-to-earth gossip with no filters or fluff. Dawn and Tracy bring heartfelt humour, raw honesty, spandex, stilettos, and intelligent conversion on being a real woman in today's world.