• How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail, Userpilot

  • Jun 20 2024
  • Length: 19 mins
  • Podcast

How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail, Userpilot

  • Summary

  • In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion.

    Yazan shares Userpilot’s journey from focusing on one feature to managing complex product offerings, highlighting their approach to balancing free trials and demo CTAs based on the type of customer and their needs.

    He discusses the dynamics between product-led motions and sales teams, emphasizing the importance of tracking user engagement and experimental approaches to post-activation feature adoption.

    Yazan also speaks on the future of personalized user experiences powered by AI and hints at trends observed within Userpilot’s customer base.

    00:00 Introduction and Guest Welcome
    00:53 The Evolution of Userpilot's GTM Strategy
    02:59 Balancing Self-Serve and Sales Models
    06:27 Managing Sales Team Dynamics
    10:14 Strategies for Expansion Revenue
    13:54 Trends in In-Product Experiences
    16:57 Future of Personalization with AI

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