• How a Career Change Became a Multi-Million Dollar Brand - Llance Kezner

  • Mar 10 2025
  • Length: 40 mins
  • Podcast

How a Career Change Became a Multi-Million Dollar Brand - Llance Kezner

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  • Summary

  • Llance Kezner shares his journey from a career layoff to building Millie’s Sipping Broth, a multi-million-dollar brand disrupting the beverage industry. He reveals how he and his wife turned a simple homemade solution into a nationwide retail success, landing deals with Walmart and Sam’s Club while maintaining product quality and innovation. • Pivoted from a corporate career to launching a food business with no prior industry experience • Created a new product category—broth in tea bags—for convenient, healthy sipping • Successfully funded their idea through Kickstarter, gaining early market validation • Scaled from kitchen production to nearly 3,000 retail locations, including Walmart and Sam’s Club • Overcame competition by patenting a unique manufacturing process • Uses direct-to-consumer sales and strategic retail partnerships to drive growth • Focuses on expanding beyond retail into airlines, corporate offices, and hospitals • Emphasizes product quality and customer engagement, maintaining a personal brand connection • Balances entrepreneurship with strategic planning to ensure scalability and financial stability Tune in to hear how Llance turned a layoff into an opportunity, built a resilient brand, and created a blueprint for product innovation and business growth. My Links Host: Tyler Martin , Fractional CFO and Business Coach Having challenges scaling and growing your business? Book a meeting with me: https://calendly.com/tylermartin/strategy Link to show notes: xxx Podcast: ThinkBusinesswithTyler.com Linkedin Instagram YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
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