In this episode, Khalid Nathan Aleem, Podcast Host, is joined by Paul Lykins. He is a highly viewed YouTube Real Estate content vlogger. Paul was ranked 49th of 50th on Property sparks top 50 Real estate agents on YouTube. And this guy is coming in from Palm Beach, Florida. Paul has over 1000 subscribers on Instagram and his YouTube has close to 4000 subscribers. Paul Lykins will share how he got outstanding views on YouTube and his exceptional videography skills captivated the attention of his audience as well as customers. If you haven't promoted your business or haven’t seen the light of it yet, then this podcast will definitely enlighten you. How he dealt with his early struggles and decision-making will definitely guide your journey through video content and start elevating your game. TIMESTAMP: 00:01 - Opening spill Introduction. 00:51 - Introduction of Paul Lykins (Guest) 01:14 - Business background of Paul Lykins 04:35 - Residence of Paul Lykins 05:57 - Exploring Miami 07:22 - How Paul got a lot of buyers through Social Media 07:52 - Taking video on how is life living in West Palm Beach 09:00 - What Paul does as a solo agent 10:01 - How Social Media plays in Paul’s day to day business 10: 45 - How Social Media changed everything in his business strategies 12:12 - Why consistency is the key to growing on Social Media 13:13 - What Paul perceived on Social Media four years ago as an asset to marketing 14:09 - Paul started creating POV videos such as house tours, park tours, beaches, etc. 15:52 - Paul joined groups and learned in the OG’s in Real Estate gaining support and coaching 16:31 - Progression starts with a phone and an idea, shooting and gaining subscribers 17:02 - How Paul beat up the struggles through consistency 18:20 - What Paul focuses on in his business. 18:41 - What is Paul’s first experience while creating his video content 19:26 - How important is upgrading your gadgets for videography 21:04 - The artistic side of Paul. How he used his passion to complement his business 22:03 - Paul’s software editing choice 23:35 - Paul’s struggle at film editing. 24:48 - Paul’s personality in business: his authenticity as an agent 25:20 - You don't have to be perfect. Just be yourself. 28:22 - How to attract attention on YouTube 30:29 - Paul shares how his little daughter helps him in his career. 31:40 - Paul’s first camera, his camera of choice 32:19 - Invest in a wide-angle lens camera for better shooting capture. 34: 14 - Investing in a microphone with a good quality 35:13 - The reason why the audio is very important and how they impact in your audience 36:00 - Paul’s advice for agents not yet on Social Media and starters being uncomfortable in camera 36:48 - Why YouTube is the key for exposure and advertisement to your business 38: 40 - Paul’s take on TikTok 40:10 - What agents can take away and implement for social media to increase their business. 40:40- Using your passion and niche to create content 42:25- How Social Media makes you look like an authoritative person on the stage.. 42:55 - Conclusion TAKEAWAYS: But you can do something, you can show whatever it is, you can make some videos and get comfortable talking. Because we're in a society where everybody's on camera, like everybody's just on social media, you're not going to be the only one doing it. So don't worry about that part.People want to know, people want the information. And if you can go out and make a video about that. And it doesn't have to be YouTube, there are people doing reels on Tik Tok, and people do our rules on Instagram, there's a lot of that stuff,... but make some content about something that you're passionate about, something that you'd like whatever your specialty is, and go out there, be that expert and just be you like.Because we're in a society where everybody's on camera, like everybody's just on social media, you're not going to be the only one doing it. So don't worry about that partThere's a different way of telling stuff on YouTube. And it's a different search. But people are searching for everything. LINKS: Wevideo Contact Khalid: Khalid Nathan Aleem, EXP Realty. Khalid Nathan Aleem, EXP Realty. Contact Paul: Facebook YouTube
